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Building the $700 Million Workout

When the infomercial company Beachbody introduced a set of fitness DVDs called P90X in 2005, the product bombed. Carl Daikeler explains how he turned it into $700m in sales. When the infomercial company Beachbody introduced a $120 set of home fitness DVDs called P90X in 2005, the product bombed.

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Building the $700 Million Workout

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About Philippe Matthews

Building the $700 Million Workout

When the infomercial company Beachbody introduced a set of fitness DVDs called P90X in 2005, the product bombed. Carl Daikeler explains how he turned it into $700m in sales

See the original post here:
Building the $700 Million Workout

If you enjoyed this post, make sure you subscribe to my RSS feed!

About Philippe Matthews

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