The Smartest Dumb Thing I Ever Did

Caterina Fake, Chip Conley, Dan Ariely, Susan Gregg Koger, and others on their biggest–and most brilliant–mistakes. Success is never inevitable: Seemingly smart decisions often turn out to be disastrous, and sometimes what appear to be the worst decisions turn out to be pivotal to eventual success.

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The Smartest Dumb Thing I Ever Did