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What Drives Customer Loyalty Now?

It's time to put away the golf clubs and pull out Google Reader: Sales are no longer just about personal relationships. If you think customer loyalty is driven by personal relationships or because of your hard work, then not only are you wrong--but you're putting your revenue at risk.

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How to Make a Successful Cold Call

There's a quick and easy way to get a potential customer interested. Here's a step-by-step guide to the conversation. While there are plenty of ways to get sales leads, sometimes you end up having to call people you've never met.

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Don’t Be The Spanish Armada: How Fast Is Your Fleet?

In 1588, 130 Spanish ships pointed their bows toward England, intent on invading the country and overthrowing Queen Elizabeth I. But they were unprepared for the battle they instigated.

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Amazon’s Plagiarism Problem

Amazon's erotica section isn't just rife with tales of lust, incest, violence, and straight-up kink. It's also a hotbed of masked merchants profiting from copyright infringement. And even with anti-piracy legislation looming, Amazon doesn't appear too eager to stop the forbidden author-on-author action

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Hey, Young Entrepreneurs: Shake the World

The author of a new book argues that young entrepreneurs often misconceive risk, leading them to fret and dally when they should be boldly dabbling. "The future of business is pure chaos," declared Fast Company this week , elaborating with a quote from DJ Patil who, among other pursuits, researches weather patterns at the University of Maryland. "There are some times, when you can predict weather well for the next 15 days," says Patil.

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Triumph of the Underdogs: How 5 Brands Made It Happen

These brands have used clever digital marketing strategies to catapult ahead of the competition. Here's how they did it. At many businesses, January is the time to roll out new marketing strategies and tactical plans

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Triumph of the Underdogs: How 5 Brands Made It Happen

These brands have used clever digital marketing strategies to catapult ahead of the competition. Here's how they did it. At many businesses, January is the time to roll out new marketing strategies and tactical plans.

Read More »

You’re Not on Google+? Big Mistake

Sure, it's not mainstream yet, but Google+ is an influential social engine heavily indexed by the search giant. And your business shouldn't be ignoring that

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You’re Not on Google+? Big Mistake

Sure, it's not mainstream yet, but Google+ is an influential social engine heavily indexed by the search giant. And your business shouldn't be ignoring that

Read More »

You’re Not on Google+? Big Mistake

Sure, it's not mainstream yet, but Google+ is an influential social engine heavily indexed by the search giant. And your business shouldn't be ignoring that

Read More »

You’re Not on Google+? Big Mistake

Sure, it's not mainstream yet, but Google+ is an influential social engine heavily indexed by the search giant. And your business shouldn't be ignoring that

Read More »

5 Tricks from a LinkedIn Jedi

The man who wrote the book on LinkedIn shares his secrets to becoming an expert social networker. David Gowel has made many career transitions: from civilian to military, from military to academic, and finally from academic to entrepreneurship. Along the way, Gowel used LinkedIn to achieve each step; an experience, he says, that has made him into an expert on how to use LinkedIn to become a master networker.

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