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The Legend of Princeton Professor Jeff Nunokawa

An English prof gains a cult following on campus through "Jeffbook," his 3,221-entry (and counting) experiment in literary criticism, conducted exclusively on Facebook. His StairMaster mastery and Red Bull-slamming ability may also have helped

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How Carrots Became the New Junk Food

Photograph by Jeff Minton Food styling: James Parker, founder of Veggie Art | Photograph by: Jamie Chung Jeff Dunn believes he can double the $1 billion baby-carrot business -- and promote healthy eating -- by marketing the vegetable like Doritos. His secret weapon? He knows every snack-marketing trick in the book.

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Video: "Erica Hill experiment": Week 4

Erica Hill is one month into her fitness quest and is focusing on diversifying her diet and keeping workouts consistent. She also speaks with Dr.

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