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Want Passionate Employees? Include Them In Your Company Narrative

Inclusion draws upon the two-way nature of real human conversation. Yet inclusive communication goes a crucial step further: It extends the practice of back-and-forth interaction in a way that entitles people to give as well as take--to provide their own ideas, and not simply to parry the ideas offered by others

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Make Your Customer Trends Pay Off

One way to manage the peaks and valleys of cash flow is to plan marketing strategies based on your customer trends. An important aspect of any business is identifying and reacting to trends; then laying these trends over your demographics in order to manage for peaks and valleys. This has been a normal approach for me when conducting a financial analysis on turnaround clients

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How to Tell a Great Story

Use this seven-step process to develop and tell a business anecdote that will you help close the deal. There are few sales tools more powerful than stories, if they're appropriate and well-told. Because they are always about people and events that changed people's lives in some way, anecdotes create emotion and interest.

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How Green Dot Charter Turned Around L.A.’s Worst Schools

At L.A.'s worst high schools, gangs controlled the bathrooms and students regularly set hanging artwork on fire. Today, Green Dot Public Schools have dramatically increased graduation rates and college preparedness at a fraction of the cost.

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Stop Trying to Change People’s Minds

Trying to make your team come around to your way of thinking is often a waste of time. Here's what you can do instead. Most people hate to be told what to do.

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What Art-School Kids In Savannah Teach Us About Urban Renewal

Some of the most interesting revitalization work in Savannah is coming not from the traditional--and often unsuccessful--saviors of decayed neighborhoods. It’s coming from design students, who are earnestly trying to find ways to work with local residents without igniting suspicion of outsiders wielding big ideas. UNITED STATES OF INNOVATION New Ideas, New Markets, New Insights All around the country, Americans are dreaming big

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Go Mobile: 6 Baby Steps

Sure, "mobile marketing" sounds intimidating. But check out these easy ways to get your feet wet.

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Rein in Your Freelancers

Freelancers (at least the good ones) have their pick of projects, and you have to work hard to keep them engaged. Here are a few tricks of the trade.

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Relationship Advice: 5 Ways to Ruin Trust

Jargon and inside jokes can undermine a budding relationship with clients, vendors, prospects, or even co-workers. The Brits have an expression, "Too clever by half." It is not a compliment: It refers to people who create a sense of distrust because they come across as wily

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What College Students Can Teach Entrepreneurs

Five ways I was recently amazed by undergrads competing in a business plan competition at Texas Christian University. As I get older, I love to talk about how times have changed

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