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Know Thy Enemy, Befriend Rivals

Scrutinize your competitors, and become friends with them, too. You just might partner to pitch a client, buy one out (or vice versa), or grow the industry together. Here's a truth: At BzzAgent, the word-of-mouth marketing firm where I'm CEO, I go to ridiculous extremes to obtain information about our competitors.

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Generation Flux: Beth Comstock

A conversation with Beth Comstock, GE's chief marketing officer. She is responsible for Ecomagination and Healthymagination, GE efforts that account for billions of dollars in sales.

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Generation Flux: Raina Kumra

Raina Kumra is a former documentary filmmaker, digital strategy guru at Wieden+Kennedy, and founder of Light Up Malawi, but is now a federal contractor--the Codirector of Innovation at the federal agency, the Broadcasting Board of Governors. @font-face { font-family: 'FCKaiserCondWebRegular'; src: url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.eot'); src: url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.eot?#iefix') format('embedded-opentype'), url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.woff') format('woff'), url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.ttf') format('truetype'), url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.svg# FCKaiserCondWebRegular') format('svg'); font-weight: normal; font-style: normal; } .kaiser, .kaiser a {font-family: 'FCKaiserCondWebRegular', Helvetica, sans-serif !important; font-weight: normal; letter-spacing: 1px; line-height:1; font-size:40px!important;color:#333; text-decoration:underline;} .kaiser a:hover {color:#666;} .kaiser {text-decoration:none;font-size:30px!important;} .sidebox {float:right;border:1px solid #e6e6e6;background-color:#fafafa!important;width:200px;padding:5px;margin:0px 0px 10px 10px;} .sidebox a {color:#e80681;font-weight:bold;} .sidebox p {font-size:13px;} .bottombox {background:#f2f2f2;border:1px solid #d8d8d8;padding:15px;} .bottombox img {display:inline-block;vertical-align:middle;width:50px;height:50px;padding:6px;} .bottombox a {display:inline-block;vertical-align:middle;width:70px;font-size:12px;line-height:1.2em; color:#e8007e;font-weight:bold;} Photo by Brooke Nipar "Fear holds a lot of people back," says Raina Kumra, 34. "I'm skill hoarding

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Generation Flux: DJ Patil

Our profile of DJ Patil, Data Scientist at Greylock Partners. His career includes being a researcher at Los Alamos, a Defense Department fellow, a virtual librarian for Iraq, a web-security architect for eBay, and head of a data team at LinkedIn, where his team created "People You May Know." @font-face { font-family: 'FCKaiserCondWebRegular'; src: url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.eot'); src: url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.eot?#iefix') format('embedded-opentype'), url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.woff') format('woff'), url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.ttf') format('truetype'), url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.svg# FCKaiserCondWebRegular') format('svg'); font-weight: normal; font-style: normal; } .kaiser, .kaiser a {font-family: 'FCKaiserCondWebRegular', Helvetica, sans-serif !important; font-weight: normal; letter-spacing: 1px; line-height:1; font-size:40px!important;color:#333!important; text-decoration:underline;} .kaiser a:hover {color:#666!important;} .kaiser {text-decoration:none;font-size:30px!important;} .sidebox {float:right;border:1px solid #e6e6e6;background-color:#fafafa!important;width:200px;padding:5px;margin:0px 0px 10px 10px;} .sidebox a {color:#e80681;font-weight:bold;} .sidebox p {font-size:13px;} .bottombox {background:#f2f2f2;border:1px solid #d8d8d8;padding:15px;} .bottombox img {display:inline-block;vertical-align:middle;width:50px;height:50px;padding:6px;} .bottombox a {display:inline-block;vertical-align:middle;width:70px;font-size:12px;line-height:1.2em; color:#e8007e;font-weight:bold;} Photo by Brooke Nipar DJ Patil pulls a two-foot-long metal bar from his backpack .

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Why the Movie Industry Can’t Innovate

The movie industry has been consistently wrong in its claims that new platforms and channels would be the end of its business. Now it can't innovate, leading to SOPA. This year the movie industry made $30 billion (1/3 in the U.S

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Innovation Uncensored From The CEOs Of Virgin America, Livestrong, And Erly

We heard a lot of great questions at Fast Company's Innovation Uncensored event in San Francisco this past November, but there just wasn't enough time for them all. We gave our attendees a chance to pose questions to the speakers post-event, and compiled a cross section of them below. The first question is for David Cush , President & CEO of Virgin America: Virgin America is clearly focused on surprising & delighting customers but has chosen not to have what is arguably a best practice--a more robust loyalty/frequent flier program.

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The Click Clique: Apple, Microsoft, And Others Don’t Care About Your New TV Remote

Television remote controls are evolving more than they have at any time in the past 60 years--but where we're going, we may not need them. The question of how remote controls may change in our smartphone and tablet era is actually moot. Forget evolving them from a crazy array of buttons to a smart touchscreen UI...the TV remote may be about to achieve its Nirvana, and dissappear into the ether

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Atoms dressed with light show new interactions, could reveal way to observe enigmatic particle

(PhysOrg.com) -- Scientists at the Joint Quantum Institute (JQI) have for the first time engineered and detected the presence of high angular momentum collisions between atoms at temperatures close to absolute zero. Previous experiments with ultracold atoms featured essentially head-on collisions. The JQI experiment, by contrast, is able to create more complicated collisions between atoms using only lasers

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How Michael Acton Smith Got Out Of Perplex City And Found Moshi Monster Success

"If ever there is a moment to join or start up your own company, this is it," says Smith. "To be the little nimble startups that can run rings around the major corporations and move faster than them and be more innovative than them, the moment is now." Moshi Monsters is already a $100 million multi-platform children's game, toy and book franchise, and one of the Toys"R"Us hot toys of 2011 , but I was skeptical about the company's "transmedia" ambitions.

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