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Spurlock Penetrates The Nerd Herd In Comic-Con Doc

With the likes of Whedon, Smith, Groening, Del Toro, and Roth as interpreters, Morgan Spurlock explores what's become a pop culture mainstay in Comic-Con Episode IV: A Fan’s Hope. Commonly, and mistakenly, considered the domain of smelly dudes in freaky costumes, Comic-Con has emerged as the epicenter for pop-culture influence and a hotbed for creativity

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Seth Godin: You Should Date Your Customers

The marketing expert offers his tips today at the World Business Forum on what innovative marketers are doing to lure new customers to their brands. "Have we branded ourselves to death?" Seth Godin asked the audience Thursday at the World Business Forum in New York City

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Five Ways To Friend The Class of 2015

Over the next few weeks millions of incoming college students will make the trek to college as the head of their own households for the first time, creating a massive opportunity for brands to create lifelong loyalties for first-time decision makers. Learn five ways to friend the Class Of 2015 from the brands that are getting it right. As August comes to a close, you’ve probably noticed the barrage of “Back to School” ads that hold your every neuron hostage.

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The Search For What Clicks In The New Digital Singles Scene

Online dating startups are using quirky concepts, and emerging technology--from facial recognition to geolocation--to challenge traditional predecessors like Match.com and eHarmony. Where’s the love and where’s the money? Like so much online content, love don't cost a thing.

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Secrets To A Successful Fake Twitter Character

With a quarter of a million followers between them, the men and women behind a few of the better faux accounts show us how to create and maintain successful, character-driven Twitter feeds. All kinds of quippy characters populate my Twitter feed. There are the "newsies" intent on dishing out the latest info nuggets, the "media-obsessives" grappling with the state of our industry, those snark-laced counter-punchers I'll call "quipsters," and the "newbies" who, with only a handful of followers, are just beginning to find their way.

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The Web-Happy, Mobile-Friendly Casey Anthony Murder Trial Industry

The trial of the 25-year-old just cleared of murder charges was this generation's OJ drama. Only this time, the regular market of questionably tasteless T-shirts and tchotchkes was flooded with apps, tweets, streams, and SMS alert services

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What to Do When Angry Employees Leave

What do you do when you have a bad "break up" with an employee? Here are a few things to think about when it happens, because it will. Over the course of 10 years I've had lovely people come to my e-mail marketing software company VerticalResponse, and sadly they've 'broken up with us' for various reasons

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Is There Such Thing as Too Much Pork?

One of the best things about the Aspen Food & Wine Fest is The Grand Tasting: three tents filled with kitchenware suppliers, restaurant reps, and most of all, dozens and dozens of winemakers offering samples of their product. The famous and non-famous alike milled about, stopping at whatever booth struck their fancies, whether it was snagging an autograph from The French Laundry's Thomas Keller during his book signing, or savoring a taste of $3,700 a bottle port at the Premium Port Wines station. The only problem is with so much choice, how does a girl whittle down her tasting options?

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Are You a Start-up Jerk?

If you are starting up a company and find yourself pitching everything that walks upright these days, please watch this video called "Hardly Working, Start-up Guys." Clearly the folks at CollegeHumor are embellishing for the sake of parody, but boy do they offer a reality check. So how about you? Are you a start-up jerk

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