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It's a mistake to refuse an apology to angry customers. Here's how to get really good at saying 'I'm sorry.' Years ago when working for a large corporation I attended a meeting that was hosted by our corporate counsel and loss prevention department. The gist was to educate all of us on the pitfalls of saying "I'm sorry" when dealing with a customer service issue or complaint

It's a mistake to refuse an apology to angry customers. Here's how to get really good at saying 'I'm sorry.' Years ago when working for a large corporation I attended a meeting that was hosted by our corporate counsel and loss prevention department. The gist was to educate all of us on the pitfalls of saying "I'm sorry" when dealing with a customer service issue or complaint.

So Punxsutawney Phil says there will be six more weeks of winter. Who cares? This weather has really messed up businesses all around the country

The best and brightest stigmatize sales jobs. But they're fundamental to the success or failure of small business.

You already know how to divide your audience into broad groups. Now it's time to create unique individual targeting.

If promoting your company is your task and yours alone, here's your to-do list. Every entrepreneur is a self-promoter , but some are lucky enough to be able to pay for help in that department

With a $5,000 monthly budget, Buyosphere cofounder Tara Hunt has a dilemma. How would you spend it? When I landed a job at my first start-up I wasn't given a marketing budget.

The rival: enormous. Its product: disturbingly similar. The question: Should Mixed Chicks get into a legal battle with a multibillion-dollar giant?

With his two-year-old website, Exclusively.In, Sunjay Guleria is hoping that American consumers are ready for Mumbai chic fashion. Aneesh Agarwaal, Payal Singhal, Pam Mehta. To fashionistas in India, those names are the equivalent of Calvin Klein, Ralph Lauren, and Donna Karan.

No matter how great, it won't sell itself.

Great companies use this approach to cut their cost per acquired customer in half and generate a positive return. Can it work for you too? A financial services client of ours is spending several million dollars per year on marketing to their customers.

How one man went from chasing start-up and technology jobs in Silicon Valley to creating a thriving craftsman shop making custom ukeleles for the likes of Eddie Vedder. Gordon Mayer's first job out of college was working for a start-up company creating industrial robots.

Our profile of DJ Patil, Data Scientist at Greylock Partners. His career includes being a researcher at Los Alamos, a Defense Department fellow, a virtual librarian for Iraq, a web-security architect for eBay, and head of a data team at LinkedIn, where his team created "People You May Know." @font-face { font-family: 'FCKaiserCondWebRegular'; src: url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.eot'); src: url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.eot?#iefix') format('embedded-opentype'), url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.woff') format('woff'), url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.ttf') format('truetype'), url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.svg# FCKaiserCondWebRegular') format('svg'); font-weight: normal; font-style: normal; } .kaiser, .kaiser a {font-family: 'FCKaiserCondWebRegular', Helvetica, sans-serif !important; font-weight: normal; letter-spacing: 1px; line-height:1; font-size:40px!important;color:#333!important; text-decoration:underline;} .kaiser a:hover {color:#666!important;} .kaiser {text-decoration:none;font-size:30px!important;} .sidebox {float:right;border:1px solid #e6e6e6;background-color:#fafafa!important;width:200px;padding:5px;margin:0px 0px 10px 10px;} .sidebox a {color:#e80681;font-weight:bold;} .sidebox p {font-size:13px;} .bottombox {background:#f2f2f2;border:1px solid #d8d8d8;padding:15px;} .bottombox img {display:inline-block;vertical-align:middle;width:50px;height:50px;padding:6px;} .bottombox a {display:inline-block;vertical-align:middle;width:70px;font-size:12px;line-height:1.2em; color:#e8007e;font-weight:bold;} Photo by Brooke Nipar DJ Patil pulls a two-foot-long metal bar from his backpack .

It's time to stop selling what you do, or make. Instead, start selling why you do it.

In 1588, 130 Spanish ships pointed their bows toward England, intent on invading the country and overthrowing Queen Elizabeth I. But they were unprepared for the battle they instigated.