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Get Rich Click with Marc Ostrofsky

Get Rich Click with Marc Ostrofsky

Marc Ostrofsky is the author of the New York Times Bestseller, Get Rich Click and  is a professional speaker, consultant, venture capitalist and serial entrepreneur that started with a $5000 car loan and turned it into a portfolio of companies ...

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Don’t Discount: Here’s Why

Emphasize the virtues of your product or service, rather than the price. It will keep your competitors at bay, and your customers close. As business owners, we are often tempted to discount our product or service, thinking it will somehow win us customers and drive growth.

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5 Smart Moves to Steal from the Tech Industry

Strategies every start-up and small business can take from Apple, Facebook, Google, and other leaders in high tech. Looking to model your startup or small business after the tech industry's titans? It's not just about cutting-edge technology

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Why You’ve Got to Stay Thirsty for Growth

Why we all need to satisfy the thirst to growth, and you should never allow that thirst to be quenched. I bet you’ve all heard these things before: “Once we grow 20-30 percent more, we will have the scale we need to be more profitable” “If we buy our largest competitor, we will have the scale to better serve our customers on a national level” “At our current size, we aren’t able to effectively compete in this marketplace. We need to double our size to get a competitive advantage What’s surprising is that we’ve heard these things from companies with $2 million in revenue and we’ve heard these things from companies with $10 billion in revenue, plus everyone in between.

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Marketing Lessons From An Accidental Con Man

In a previous Fast Company article , I wrote about hitchhiking. Specifically, what I’ve learned about hitching a ride in semi-rural South Africa and how these strategies apply to marketing. I learned something by accident last month that took my thumbing skills to a whole new level

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What Drives Customer Loyalty Now?

It's time to put away the golf clubs and pull out Google Reader: Sales are no longer just about personal relationships. If you think customer loyalty is driven by personal relationships or because of your hard work, then not only are you wrong--but you're putting your revenue at risk.

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