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Secret Weapon: Your Lucky Underwear?

Maybe it's not such a crazy idea to wear your lucky undies to your next investor pitch. Turns out, they really work. During a 12-game winning streak Detroit Tigers manager Jim Leyland refused to change his underwear

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How to Tell a Great Story

Use this seven-step process to develop and tell a business anecdote that will you help close the deal. There are few sales tools more powerful than stories, if they're appropriate and well-told. Because they are always about people and events that changed people's lives in some way, anecdotes create emotion and interest.

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The Startup Scarlet Letter

Claiming your product will revolutionize the industry? Dissing your competitors? Comparing yourself to Steve Jobs

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3 Ways to Build Your Managers’ Trust

Trust is an essential part of strong leadership. Developing it requires time, patience--and coaching. Do you trust the people who report to you?

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5 Tricks for a Killer Company Blog

When it comes to giving the world insight into your business, nothing beats a great blog. It can also help grow your business. I started writing blogs six years ago because I was told it would help my business

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Will Your Customers Pay More?

You may be able to raise your prices, or introduce a premium price level--if you really understand what your customers value most.

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Joining the Family Business: 6 Tips

My family's company is two centuries old--but I never thought I'd work there. So when I changed my mind, I needed to prove myself

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Joining the Family Business: 6 Tips

My family's company is two centuries old--but I never thought I'd work there. So when I changed my mind, I needed to prove myself.

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Diversify the Eggs in Your Marketing Basket

Don't ever become so reliant on one form of marketing that, if it ceased, your business could go the way of the dodo. What would happen if your principal manner of marketing your product were to vanish overnight? Could your business adapt?

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Diversify the Eggs in Your Marketing Basket

Don't ever become so reliant on one form of marketing that, if it ceased, your business could go the way of the dodo. What would happen if your principal manner of marketing your product were to vanish overnight

Read More »

Diversify the Eggs in Your Marketing Basket

Don't ever become so reliant on one form of marketing that, if it ceased, your business could go the way of the dodo. What would happen if your principal manner of marketing your product were to vanish overnight? Could your business adapt?

Read More »
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