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How Robust Is Your Customer Pipeline?

A formulaic approach to building a prospect list will help you decide quickly whether a new business has enough potential for growth. Before investing in a new business , or expanding your current business into a new market, it helps to address several questions in order to gain a clear picture of the right business model to pursue. The first involves developing a well-tuned sense of your target customer .

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Video: HealthPop: Booze, butts and buds

A new report from the CDC estimates that 38 million U.S. adults binge drink four times a month; Also, using nicotine patches or gum will not help you quit smoking for good; And, the occasional marijuana joint may temporarily impair your judgment, but it won't permanently hurt your lungs

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Behind the Jared Heyman and Carl Fusco Feature

The evolution of a complex feature story about a peripatetic entrepreneur, Jared Heyman, and his keep-the-office-fires-burning counterpart, Carl Fusco. In each issue , I fall in love with at least one story. This month, it's Amy Barrett's cover feature on the peripatetic entrepreneur Jared Heyman and his keep-the-office-fires-burning counterpart, Carl Fusco

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Change Rattles Arecibo Radio Telescope

By Eugenie Samuel Reich of Nature magazine As Earth's biggest "ear" on the Universe, the giant 305-meter radio dish at Arecibo , Puerto Rico, has played a part in groundbreaking discoveries, searches for alien civilizations and the occasional Holly

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Seafood At Risk: Dispersed Oil Poses a Long-Term Threat

The two hour drive from New Orleans to Venice is like cutting into a slice of apple pie -- it’s as American as it gets. Busy streets and high-rise buildings give way to farms, fields, and wetlands, in the perfect picture of rural, small-town America

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Social networking and energy conservation: What went wrong?

It was a match made in geek heaven. Combine the hottest online activity--social networking--with the biggest environmental challenge--energy conservation--and you get something yummier than peanut butter and chocolate. It's not just a mashup of buzzwords, either

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A Shifting Band of Rain (preview)

The first indication that our expedition was not going as planned was the abrupt sputter and stop of the boat’s inboard engine at 2 a.m.

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