Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Listen to My Exclusive Interview with Shama Kabani The Zen of Social Media Marketing (Can’t See Radio Player Below, Click Here) Shama Kabani is the author of the Zen of Social Media Marketing and best known as the Marketing Wiki!   ...

We ran three marketing test-with surprising results. Here's what our data revealed about the clicking habits of customers. For me, measurability is very important when it comes to marketing

The president of the Zen Marketing Group explains how being an entrepreneur is similar to being a newlywed, and other great advice she's received. Being an entrepreneur is similar to being a newlywed: Everyone has a piece of advice to "gift" you with

In some rare cases it may become necessary to fire a customer that disrespects your team. In those cases, show your team that you have their backs

Success, if not handled properly, can lead to the demise of a business. Sustain long-term growth by following these steps. A funny little thing happens on the road to success.

Is the economic turmoil overseas a crisis--or an opportunity? Here's a look at a few savvy American companies reaping the benefits of European market instability

The big search engines are now using social content to shape results pages. Time to rethink your online marketing? These days, two frequently asked question of my agency are, "How does all of this social media content and sharing impact my search engine rankings?" and "Do my social network status updates in Facebook, Twitter and LinkedIn help these rankings?" The short answer is, yes, your social activity does have an impact on search results—and, more to the point, so does your company's activity.

Web visitors dont want to hunt around your site to find what they need. Dont make them.

These will be the five hardest slots for you (and any start-up) to fill in the new year. The year flew by mostly because it was a very, very busy one. Although the economy continues to face many challenges, the startup and tech industries are very much alive.

The social networking software company--a perennial on the Inc. 5000--is seeking to raise as much as $117 million.

I'm the world's worst social media marketer. So I'm going to use my wedding photography business as the guinea pig and try every trick out there.

The best part of any conference usually takes place in the halls--where you can network, of course, but also where you can find the answers you were looking for and have the kind of conversations you wanted when you came to the conference in the first place. A new app that Dell is pioneering at its first-ever Dell World conference this week will attempt to simulate that experience at least somewhat and, say Dell executives, vastly improve the overall conference experience. Most conference apps are just digital versions of the paper program.

There is a better way to focus your time on what you value the most - and say no to the rest. It begins with a mere 18 Minutes. Do you ever get to the end of a busy day only to realize that next to nothing has been taken off of your “to do” list

How companies like Roku boost sales with referral marketing Roku was one of the first companies to bring online movies to people's living rooms. Three years ago, the Saratoga, California-based company started selling remote-controlled devices that can stream online media content, such as Netflix movies and Pandora radio, to TV sets.

A new analysis shows that the race between online discount services Groupon, Living Social, and others is less about what they're offering or even how they're offering it and more about where they're prospecting.