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How to Test Your Minimum Viable Product

Will your idea fly with customers? Here's the best way to find out. Editor's note: This post is part of a series featuring excerpts from the recently published book, The Startup Owner's Manual , written by serial entrepreneurs-turned-educators Steve Blank and Bob Dorf.

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Want Passionate Employees? Include Them In Your Company Narrative

Inclusion draws upon the two-way nature of real human conversation. Yet inclusive communication goes a crucial step further: It extends the practice of back-and-forth interaction in a way that entitles people to give as well as take--to provide their own ideas, and not simply to parry the ideas offered by others

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How To Win The Talent War

I once hired a developer who had more experience in his field than I did in mine. His resume touted roles at companies I one day hope to emulate, and his Rolodex read like a who’s who of tech startups.

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Secret Weapon: Your Lucky Underwear?

Maybe it's not such a crazy idea to wear your lucky undies to your next investor pitch. Turns out, they really work. During a 12-game winning streak Detroit Tigers manager Jim Leyland refused to change his underwear

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5 Everyday Lessons From LBJ

The nation's 36th president, Lyndon Johnson, offers five tips you can use every single day to make your business stronger. For the past 30 years, author Robert Caro has been working on a five-volume biography of one man: President Lyndon Johnson.

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What Art-School Kids In Savannah Teach Us About Urban Renewal

Some of the most interesting revitalization work in Savannah is coming not from the traditional--and often unsuccessful--saviors of decayed neighborhoods. It’s coming from design students, who are earnestly trying to find ways to work with local residents without igniting suspicion of outsiders wielding big ideas. UNITED STATES OF INNOVATION New Ideas, New Markets, New Insights All around the country, Americans are dreaming big

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3 Weird Ways to Make Employees Happy

The founder of Second Life, Philip Rosedale, shares his strategies for sparking employee passion about your company. Step one: Introduce the "LoveMachine." Philip Rosedale is strikingly charasmatic in person—perhaps surprisingly so, considering he's best known as the man behind a virtual world in which humans only interact through flying avatars

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How NOT to Run a Family Business

Why you should prioritize talent and ethics above everything--and everyone--else. Any business owner thinking of bringing her children into the business must watch the unfolding Murdoch epic with fear and loathing. This week, James Murdoch is being grilled by the Leveson inquiry which was set up to investigate the British media in light of the phone hacking scandal that has rocked British journalism, led to several arrests, and the resignation of James Murdoch from his United Kingdom board and executive roles

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Sales: Art of Convincing is Dead

Why you can no longer convince someone to buy something that's not in his best interest, and what you can do about it. A good friend recently asked me about how sales organizations balance customer-centric thinking with making their number and closing sales.

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