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Backlinking is a common term in search engine optimization.   Every online marketing strategy would use backlinking for effective promotion.   Link wheel is a type of backlinking where in the links are build pertaining to specific patterns.   While ...

Listen to My Exclusive Interview with Shama Kabani The Zen of Social Media Marketing (Can’t See Radio Player Below, Click Here) Shama Kabani is the author of the Zen of Social Media Marketing and best known as the Marketing Wiki!   ...

In order for people to buy into your brand, you have to know who you are. You must convey to them that you truly understand the problem you are trying to solve and that you care about their experience. But, unfortunately, startups don’t always think about this from a consumer perspective.

Are you aware of the little ways you damage your reputation and your business? Here's how to maintain your self-respect and that of others. I'm sure you have either heard or said at one time or another the phrase, "Do as I say, not as I do." The phrase is so overused, in fact, that people generally consider it to be clich

After thousands of tests, we've identified a few of the most effective ways to improve your website's landing page. With all the dollars spent on pay-per-click advertising (PPC) and search engine optimization efforts (SEO), it is easy to forget that the single largest factor that determines the success of your online marketing efforts is the effectiveness of your website's landing page. The math can be staggering

You may have used Google AdWords, but a whole new set of rules apply on the giant social network.

Marketing attribution tracks user behavior before an online sale, allowing each channel that played a role in influencing the consumer to get credit for the purchase.

The search giant's social network isn't about to disappear. And if you use it wisely, you can supersize your online presence

Google's adding more semantic features to its search engine. Here's a reality check on what it might mean for your business.

Tech geeks are moving from coffee shops to Speak Easy, a new trend in co-working spaces. Entrepreneurs and tech geeks have a new brand of co-working space that feels more like a Moose Lodge than an office space.

Thinking of making the leap from a big corporate executive to a start-up? Do it. Here's why

You may be too proud to admit it, but you've probably Googled yourself at one point or another. And why not?

Is it selling? Pitching

Is it selling? Pitching?

The founder of Alltop.com explains his social media strategy (and tells uis why Google+ may overtake Facebook). Guy Kawasaki wears many hats.