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How Viral PDFs Of A Naughty Bedtime Book Exploded The Old Publishing Model

The party line on piracy is that it's bad for business. But what to make of the case of "Go the Fuck to Sleep," the "children's book for adults" whose viral-pirate PDF launched the book to the number-one spot on Amazon.com a month before its release? Something remarkable happened today.

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Short on sleep, brain optimistically favors long odds

Sleep deprivation can lead to plenty of unwise decisions, which researchers have long tied to flagging attention and short-term memory . But a new study shows how just one night of missed sleep can make people more likely to chase big gains while risking even larger losses--independent of their tapering attention spans. [More]

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