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Just in time for Hurricane Irene's arrival, a new survey from the Red Cross claims that social media is increasingly being used by Americans seeking information on natural disasters. A reliance on social media and text messages during emergencies has hidden dangers. When a major earthquake struck the east coast on Tuesday, residents were taken aback.

The founders of the BlogWorld & New Media Expo talk about why businesses can no longer ignore social media.

B2B companies have traditionally been laggards in social media , unlike their quick-adopting consumer counterparts. One reason is that B2B doesn’t facilitate the instant easy connections with customers or prospects that B2C can do so well

Have you mastered your social media strategy?

That "viral" metaphor for social media just got a little more bona fide. According to a recent slate of independent studies, Twitter can accurately track the spread of a virus or disease -- and do it much faster than traditional surveillance methods.

The short answer: When you're prepared to accept it's a risk. Should you —can you?—fire employees for complaining about work-related issues online

President Obama's social media team unleashed a torrent of tweets today, specifically calling out Republicans opposing his debt ceiling plan.

Recently, the Pivot Conference team set out to learn more about the state of social advertising and the future ahead by conducting an industry survey of 230 brand managers, executives, and marketing professionals. We will release the full report during the week of July 25th. Not all of the insights we learned will make it into the final report

A social media background search firm, hackers targeting small businesses, entrepreneurs as artists, and more. Credit check, background check, and now social media check. A California-based start-up offers a unique service to businesses: they'll scrape "the Internet for everything prospective employees may have said or done online in the past seven years," reports The New York Times .

Social media influence index, Klout, allows brands to slip customized Facebook pages and offers to its most influential followers. Facebook is throwing up a red velvet rope around a new VIP page.

Emailing lewd pictures and sending social media messages can arise out of subconscious desire to show dominance, psychologists say

Author Simon Mainwaring looks at how brands and consumers can use social media to build a better world. The book: We First: How Brands and Consumers Use Social Media to Build a Better World, by Simon Mainwaring; Palgrave Macmillan.

Wayne Breitbarth is a consultant and speaker on social media and author of The Power Formula for LinkedIn Success. Wayne Breitbarth is a consultant and speaker on social media and author of The Power Formula for LinkedIn Success.

Scotland won't pay for rare procedure called selective dorsal rhizotomy, so parents turn to social media to raise funds

Not long ago, Holly Myles , the digital media strategist at Eisbrenner Public Relations , attended a work function.