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Lon Safko on the Fusion Marketing Bible

Lon Safko on the Fusion Marketing Bible

Listen to this Informative Interview with Lon Safko on The Fusion Marketing Bible (Can’t See Radio Player Click Here) The Fusion Marketing concept and the Safko Wheel is so revolutionary that it has been accepted by the United States Patent ...

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NASCAR And Twitter Team Up For Audience Growth

Twitter and NASCAR are debuting a new augmented television project for Sunday's Pocono 400. The partnership goes way beyond hashtags. NASCAR and Twitter are unveiling a new sports product at the Pocono 400 race on Sunday, June 10: A co-branded racing page for fans to follow the event in full-time.

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4 Ways Big Data Can Trick You

Analyzing heaps of data can give you an edge... or make you fall flat on your face. It all depends on how you use the results

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Biggest Mistake I See on Twitter

There are 3 good reasons not to get this wrong--and an easy way to make it better. If you’re just using Twitter to lurk, you can stop reading now: This advice does not pertain to you. But if you intend to use Twitter for any sort of marketing, whether for yourself or your company, then I beg you: Please take a few minutes now to fully complete your Twitter profile

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OneID: A Tech To Ditch Dodgy Passwords For Secure Digital Identities

OneID 's team knows that logging in to site after site is a pain for users--and as a sequence of high-tech hacks have shown, passwords are generally insecure. Which is why OneID's proposing a new tech "next-generation digital identity service" to neatly scoot around both of these issues.

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Twitter Revenue Chief Talks AmEx Partnership, Brand Creativity, And "Buying From Tweets"

"This is just the beginning," says Twitter's Adam Bain. "You're going to see a ton of creative examples of people building on this platform--this is not just about giving people a deal or discount." Top national brands have signed up for AmEx's new program with Twitter , the partnership unveiled Tuesday that allows consumers to get cash back by syncing their credit card and social media accounts

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Is Your Social Media Marketing a Turn Off?

Turns out, the line between promoting your brand and cyber-stalking your customers is thinner than you think. Getting "liked" online in some form or another has become a de rigueur part of marketing. But a recent poll of consumers who use social networks suggests just how easy it is for companies to unwittingly convince people to click that invisible, but oh so potent, "hate" button.

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5 Ways To Put The "Pro" In Profile Pics

Your profile photo is an important part of your online image, so if you still have an egg as your Twitter avatar or a blue-and-white silhouette for your Facebook page, it's time to step things up. (Hint: This photo is a "don't.") If you still have an egg as your Twitter avatar, it's time to step things up.

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Beyond The One-Time Click: 6 Social Media Rules For Creating Brand Evangelists

There’s a vast expanse between the transactional moment when a consumer likes, friends, or follows a site and the instant that same consumer becomes a brand evangelist, entering into a state of emotional commitment. The former isn’t difficult to achieve; observe how many sites have hundreds of thousands of friends, very few of whom feel any real passion for the brand, or would go out of their way to recommend it to somehow (least of all defend it in a the social-media equivalent of a barroom brawl.) The latter is the bell-ringing marketing challenge of today. It’s not surprising that there isn’t more deep-down devotion among the millions of superficial friends and followers.

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