Most Socially Savvy Airline: JetBlue

By sending out a tweet for action, businesses can connect with their customers in a fun way, while rewarding their most loyal and enthusiastic customers with lucrative prizes. When JetBlue social media strategist Morgan Johnston and his colleagues were called to a meeting to discuss how to increase awareness of the @JetBlueCheeps Twitter account, they opened up the discussion to their Twitter followers—asking their opinions on what should be done differently

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Most Socially Savvy Airline: JetBlue