Heres how to use social blogging, a combination of microblogs (short posts) and status updates, to increase your visibility, improve your search engine results, drive more traffic to your company’s website, and potentially increase sales. When people are looking for a product or service, oftentimes they will first look for information about the subject on the Internet. In general, blogging is about having conversations in a public space that position you as a subject matter expert
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8 Tips on Social Blogging