Anatomy Of A Cannes Contender: Volkswagen The Force

As Cannes judges shortlist their Lions, we talk with creatives about the key decisions that helped them transform their visions into award-worthy campaigns. Here’s how Deutsch L.A. EVP/Group Creative Director Michael Kadin used a Super Bowl spot for Volkswagen to create a great disturbance in The Force.

Visit link:
Anatomy Of A Cannes Contender: Volkswagen The Force