Beyond TROMSÖ: How Ikea And Filip Nilsson Dominate Advertising

This may surprise many U.S. consumers unfamiliar with Ikea spots, but the legendary Swedish furniture company is this year’s Advertiser of the Year at the Cannes Lions International Festival of Creativity. In a series of videos, Filip Nilsson, chief creative officer at Forsman & Bodenfors, explains his shop’s approach–and offers insights into its massive appeal

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Beyond TROMSÖ: How Ikea And Filip Nilsson Dominate Advertising