Anatomy Of A Cannes Winner: Nike Write The Future

We continue our series uncovering the key decisions that made a campaign an award-winner. Here, Eric Quennoy and Mark Bernath, ECDs at Wieden + Kennedy Amsterdam dissect Film Grand Prix winner Write the Future. Due to irresponsible use, the word “epic” is a shell of its former self, but it’ll have to do the heavy lifting here to describe Nike’s Write the Future campaign.

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Anatomy Of A Cannes Winner: Nike Write The Future