Pinkwashing Is The New Greenwashing

Companies that tout their support for breast cancer research are often the same companies whose products may be causing breast cancer. But you won’t hear them mention that when they slap pink ribbons on everything. Consumers, beware: You may already be watching out for greenwashing (unsubstantiated “green” claims) but you probably don’t pay much attention to pinkwashing–when companies that use chemicals known to cause cancer position themselves as leaders in the fight against breast cancer.

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Pinkwashing Is The New Greenwashing