To Spread Your Brand On Facebook, Don’t Target Your Fans–Target Their Friends

Facebook and ComScore have teamed up for a new service, Social Essentials. It offers unprecedented insights into the influence of brands on social media, complete with detailed credit card behavior, and findings suggest it’s not really your brand’s fans you need to worry about–it’s their friends. Forget Facebook fans; brands need to target the friends of fans.

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To Spread Your Brand On Facebook, Don’t Target Your Fans–Target Their Friends