Why I Love When My Customers Complain

How an open-minded approach to negative feedback boosts earnings–and morale. Yesterday, I spent 40 minutes on the phone listening to a customer tell me all the things that could be better with three of the products he received among the many in his order. Why spend so much time listening to someone who is unhappy, and just wants to complain, you might ask?

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Why I Love When My Customers Complain