The next time you have a chance, pull a client aside and ask specific questions related to how you’re doing. As someone who markets entertainment experiences–meaning I get to watch audiences react in real time–I find the power of human expression and poignant feedback is often far more meaningful than spreadsheet data. That’s why I say that the next time you have the chance (and it should be as soon as today), you should pull a client aside and ask specific questions related to how you’re doing.
Originally posted here:
4 Smart Rules for Client Meetings