Apple, Google, Intel and Others Go Gaga for the Go Game

Team builders to the smartest companies in tech, the founders of the Go Game are letting everyone play their coveted “textured scavenger hunt.” HR managers rejoice. You might say that the Go Game , an iPhone game launching this week at SXSW , is the best-researched project in the history of location games. Founders Ian Fraser and Finnegan Kelly have spent the last 10 years running a hacked-together version of the game at corporate team-building events for Google , Apple , EA Games, Zynga , Facebook , Microsoft , and Intuit .

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Apple, Google, Intel and Others Go Gaga for the Go Game