Backlinking is a common term in search engine optimization.

 

Every online marketing strategy would use backlinking for effective promotion.

 

Link wheel is a type of backlinking where in the links are build pertaining to specific patterns.

 

While search engine optimization is typically associated with businesses looking for greater exposure in the virtual world, even authors would benefit by leaps and bounds from a link wheel.

New authors or even erstwhile published authors are likely to opt for eBooks these days and even if there are paperbacks and hardbacks up on sale from major bookstores and online sites, trying to create a link wheel is essential to get proper search engine ranks and to get more exposure. A typical, and rather simple, backlinking or link wheel pattern could be a book review with two links, one directing the reader to a similar review or similar content on some website and another redirecting the reader or visitor to the targeted ecommerce site where the book is on sale or the author’s parent website. This is the simplest form of link wheel and every new author or published authors should employ such a method or a more elaborate and extensive one in their online marketing strategy.

In its primitive stages, backlinking or link wheel was only popular among article submission directories and major blogs or forums. The primary objective was to get a higher search engine rank and to create a cluster of links which would all eventually redirect to the webpage or website that needed promotion. Over the years, as social media has become an omnipotent and omnipresent phenomenon, social media or social network backlinking has become the most sought after internet marketing strategy.

Authors often count on their social media support to gain exposure and popularity. Creating an effective link wheel on social networks and other forms of social media could be life altering for any new or published authors. Social media backlinking has the most probabilities to go viral and in internet marketing, there is nothing more rewarding than getting a certain promotional attempt to go viral. Backlinking or an efficient, well planned link wheel is unavoidable for any author and the better the strategy, better shall be the results.

Whether it is to stay in the news, staying connected with the target audience or to keep the fan following intact, the objective may be to increase online sales – in every scenario, a link wheel can work wonders for new and published authors.

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