Focusing on What Works

The Problem In our December 2009/January 2010 issue, we wrote about Dogswell , a maker of dog treats that got off to a strong start after its launch in 2003. But founder Marco Giannini overreached when he branched out to the pet-food market. The 2008 rollout of two new dog-food lines ran up a tab of nearly $1 million, four times the original budget.

View original post here:
Focusing on What Works