Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Google's new Public Alerts are a continuation of the role Google took in the aftermath of the Japanese earthquake and tsunami in 2011. However, instead of simply providing ad-hoc portals to collated and relevant data post-disaster, Google's Crisis Response Team, a new release says , will work to "surface emergency information through the online tools you use every day, when that information is relevant and useful." Meaning if there's a hurricane headed your way, Google will make sure you know it somehow. But how much of this is about altruism?

Start-ups on a shoestring might not have the money for a public-relations agency or even a PR pro. Here are seven steps to do-it-yourself PR.

Your genetic tolerance for risk, coupled with new productivity gains through smart technology, can help your company revolutionize its industry. Mankind's most innovative , large-scale achievements: building the Pyramids of Egypt and the Panama Canal—even putting a man on the moon—were each accomplished with roughly the same number of people: 100,000. Luis von Ahn, the Carnegie Mellon professor who researched these epic projects, makes the observation that 100,000 may well be the practical limit on the number people it was possible to organize, using pre-Internet technology.

Steve Abrams bought Manhattan's Magnolia Bakery in 2007. Now he's got big expansion plans, with stores in New York, L.A., Dubai & beyond. Advertisement: Start winning new customers today

The six steps every business owner must follow to find better talent. I once took an informal survey at a speaking event

Showtime won big at the Golden Globes, taking home three awards, including best drama series for "Homeland." Nevins spoke with Fast Company about the rapidly changing world of cable TV and how he stays on top in a world where audience tastes evolve at an ever-accelerating pace. In the early '90s, most networks turned down the idea for the television show that would become ER.

Before Carol's Daughter was large enough to require an equity partner, founder Lisa Price cultivated a personal relationship with her local Brooklyn bank manager.

When it comes to building your own personal brand, Facebook, Twitter, and LinkedIn get all our digital love.

Success, if not handled properly, can lead to the demise of a business. Sustain long-term growth by following these steps. A funny little thing happens on the road to success.

I use brain science to understand the play of personalities, and ace new-business presentations. Here's what I mean. I once went into a meeting to sell a company on Emergenetics, my organizational development firm

Catering to the assistants is the best way to get a call back from the bosses.

Capturing growth opportunities requires alignment on targets, timelines, and, most of all, accountability. You probably hear (or tell) this story as often as we do: “Our business went through a major strategic planning session last year. So far, it’s created a big stack of paper and a pile of dust.” A company that invests so much time and effort into strategic planning should be set for double-digit growth for years to come.

Starting today, the app from 1000memories lets users conveniently start digitizing the world's 4 trillion paper snapshots and slapping them on Facebook.

Your notes to yourself are a precious thing. These tools let you write quick and find ideas later, wherever you are.

No, I don't run a 'lifestyle' business. But I've finally figured out what's important in life