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How to Tell a Mentor He’s Wrong

He's got the experience and the know-how, but his advice is off the mark. How to handle a mentor you don't agree with.

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Keep the IRS Off Your Back This Month

It's time to ship out those W-2s and 1099s again. Yes, it feels like a waste of time and money, but pay attention: The IRS takes this very, very seriously

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Make the Sale Without Cutting Your Price

This simple, 3-step approach helps you sell against a cheaper competitor--without having to discount. This is an important column, maybe the most important ever I've published. It contains the key to keeping your company profitable and free from debilitating price wars

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Generation Flux: Danah Boyd

Our talk with danah boyd, Senior Researcher at Microsoft Research. She studied at Brown, MIT Media Lab, and UC Berkeley, and was named "High Priestess of the Internet" by the Financial Times

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Disruptive Innovation, Dog-Food Edition

Believe it or not, at one point we actually fed our pets real food. That was, until people-food companies realized they could maximize their resources by mashing together all of their scrap meat, leftover grains, eggshells, and bones, injecting some vitamins, and cooking it up into “kibble.”

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Remain Diligent: SOPA And PIPA Must Be Squashed, Not Changed

As members of both the Senate and the House start falling back to a more defensible position by considering the removal of the DNS provision from SOPA and PIPA, many voices of opposition to the bills are claiming victory.

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Gibson Guitar And IBM: The Art, And Science, Of Doing Well By Doing Good

When it comes to being good corporate citizens, enlightened self-interest can and should carry they day. Learn how two remarkably different companies, Gibson Guitar and IBM, are doing good for their brands and their communities. At first glance, Nashville-based

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Three Men And A Basement: How Carrot Creative Grew

How three college grads worked in a basement and lived off of ramen as they built "the best and brightest social media agency on the planet." [twistage 3322f1af891b4] Mike Germano met Chris Petescia in high school, and then Bobby Gaafar in college.

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How Computers, Curators, And Users Create Pandora’s Playlists

In this extended version of the talk from our new issue , we speak with Tom Conrad, the CTO and Executive VP of Product at Pandora. Why does it take so much input from so many sources for the company to build perfect playlists

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3 Tactics to Become a Better Salesperson

The secret to successful selling? Don't sell right away. If you’re in a position to “sell” at your company (and no matter what you do for your company, you should be), then you know it’s not always easy to get the ear of the prospect you’re trying to sell to.

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5 Things I Look for In a Great Job Interview

After years of seeing it all in job interviews, here is what separates a good candidate from a great one. In my career I have reviewed thousands of resumes and conducted hundreds of employment interviews for both The Trademark Company and other businesses for which I have worked. In doing so, I got to see the good, the bad, and the downright ugly in terms of resumes, interviewing skills, and the like

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