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Pete Cashmore is the CEO of Mashable. At 19, he founded the tech blog in Scotland, which has grown into a monster site for social news

When making the jump to social media marketing, small enterprises must avoid assuming that customers are ever truly engaged. There’s a turn of phrase that’s been rattling around my head recently—you know the one about being a “victim of your own success?” Sometimes I wonder whether that’s the case with social media evangelists. By any measure, we’ve helped drive ever larger numbers of businesses and independent professionals to start using social-based promotion, which is fine on its face, but how much value has been added to the lives of consumers

Jason's test slideshow. It needs at least 10 words !

Our profile of DJ Patil, Data Scientist at Greylock Partners. His career includes being a researcher at Los Alamos, a Defense Department fellow, a virtual librarian for Iraq, a web-security architect for eBay, and head of a data team at LinkedIn, where his team created "People You May Know." @font-face { font-family: 'FCKaiserCondWebRegular'; src: url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.eot'); src: url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.eot?#iefix') format('embedded-opentype'), url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.woff') format('woff'), url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.ttf') format('truetype'), url('/sites/all/themes/fc_v1/scripts/mod2011/fckaiser-cond-web-regular-webfont.svg# FCKaiserCondWebRegular') format('svg'); font-weight: normal; font-style: normal; } .kaiser, .kaiser a {font-family: 'FCKaiserCondWebRegular', Helvetica, sans-serif !important; font-weight: normal; letter-spacing: 1px; line-height:1; font-size:40px!important;color:#333!important; text-decoration:underline;} .kaiser a:hover {color:#666!important;} .kaiser {text-decoration:none;font-size:30px!important;} .sidebox {float:right;border:1px solid #e6e6e6;background-color:#fafafa!important;width:200px;padding:5px;margin:0px 0px 10px 10px;} .sidebox a {color:#e80681;font-weight:bold;} .sidebox p {font-size:13px;} .bottombox {background:#f2f2f2;border:1px solid #d8d8d8;padding:15px;} .bottombox img {display:inline-block;vertical-align:middle;width:50px;height:50px;padding:6px;} .bottombox a {display:inline-block;vertical-align:middle;width:70px;font-size:12px;line-height:1.2em; color:#e8007e;font-weight:bold;} Photo by Brooke Nipar DJ Patil pulls a two-foot-long metal bar from his backpack .

A short list of high-value opportunities will keep you focused on what really matters.

Daily deal programs provide a quick influx of cash--but what happens after that?

A life-threatening mistake caused by tech-enabled multitasking prompts Harvard doctors to suggest you kick the habit, and learn to focus. Multitasking , you've probably already been warned, threatens your productivity

France Has Self-Driving Cars Too Google doesn't have the monopoly on clever self-driving cars, and now France has joined the fray . Deveoped by research company IFSTTAR and engineers from the ESIGELEC school in Rouen, the machine is a Renault vehicle that's been heavily modified to turn its wheel and operate its pedal controls. The roof is peppered with sensors, including GPS, cameras to monitor around the car and the lanes in front of it and a LIDAR system on the nose to accurately determine the positions of other vehicles and unexpected alerts like a pedestrian.

A study says commenters with pseudonyms leave the most high-quality comments. Quick, guess who leaves higher quality comments: those with pseudonyms, anonymous commenters, or those with real names? It's those with the aliases, according to a study from commenting platform Disqus

The exposure is tremendous: 140,000 attendees and 5,000 members of the press. But the costs are steep.

This week saw the launch of what could be seen as a revolutionary cell phone service in France. Contingent on a couple of rules, Free.fr is offering an all-but-free cell phone service that promises truly unlimited data, voice, and SMS monthly tariffs.

Struggling against difficult odds in business? Consider this wisdom from an Inc

Many companies are still hiring eye candy to staff their booths at trade shows. What do you think of this widespread practice? For decades, the high tech industry, the computer game industry, the car industry, the tool industry and numerous others have hired "booth babes" to draw customers into their booths at trade shows.

Earlier this week, Google launched Search+, and immediately the tech world cried foul .

The Indians are Silicon Valley's most successful immigrants. What have they done right, and what can women and other races learn from them?