Home / Professional Development News (page 129)

Category Archives: Professional Development News

Feed Subscription

Under-Promise. Over-Deliver. And Your Brand’s Fans Will Talk

It's when companies under-promise and over-deliver that people experience memorable moments that will affect their habits for a lifetime. In a small restaurant in Shinjiku, a suburb of Tokyo, I ordered sake

Read More »

To Motivate Students, Make Them Give Away Their Rewards

A few months ago I wrote a piece for the Washington Post . The next day, my friend Lew emailed me with a link to an article about motivation through rewarding others that appeared on the page opposite my piece

Read More »

Hey, Young Entrepreneurs: Shake the World

The author of a new book argues that young entrepreneurs often misconceive risk, leading them to fret and dally when they should be boldly dabbling. "The future of business is pure chaos," declared Fast Company this week , elaborating with a quote from DJ Patil who, among other pursuits, researches weather patterns at the University of Maryland. "There are some times, when you can predict weather well for the next 15 days," says Patil.

Read More »

Use An iPhone? Yup, The Government Tracks That

Last week, an Indian hacker crew successfully broke into a secured Indian military government network. The group, the Lords of Dharmaraja, posted documents that infer Apple, Nokia, and Research In Motion gave the Indian government backdoor access to their devices in exchange for mobile phone market rights.

Read More »

Generation Flux: Baratunde Thurston

A look at Baratunde Thurston, the Director of Digital at The Onion, a Harvard philosophy major turned consultant turned standup comedian and author of How to Be Black. Flux to the core.

Read More »

How to Sell Yourself as an Expert

Step 1: Become an expert in something. (That part is up to you.) Step 2: Let the world know about it with these tips. One of the best ways to drive business is to become an expert or thought leader in your field online.

Read More »

Will That Prospect Buy From You?

Once trust is established, a potential customer is far more likely to buy. There few piece of information more valuable in selling than knowing whether or not a particular prospect is likely to buy from you.

Read More »

Be the Beatles, Not a Flock Of Seagulls

The Beatles didn't just have musical talents. The band's longevity and success was largely the result of group dynamics--the same ones start-ups require. Two bands, both heralding from Liverpool

Read More »

Should Marketers Strive To Make A Difference?

"Do you do good at work, or is doing good something you do outside your job?" That, to paraphrase, was the question that sat before some fellow marketers/corporate communicators and me at a gathering some time back. The question seemed a simple one to me

Read More »
Scroll To Top