Plenty. When your connection to a mission or idea that is so strong that it inspires you to take risks, your company can soar, and your customers benefit.
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Feed SubscriptionGeneral Mills Wants Your Ideas For Its Next Cereal Game And Cake App
General Mills is moving its open innovation efforts to the digital world. With G-WIN Digital, the food company is looking for your gaming and mobile ideas
Read More »No. 1 Reason Acquisitions Fail
Too often company executives driven by expanding their empire or blinded by a "quick fix" for entering a new market end up in an overpriced deal. An acquisition can provide a successful avenue for growth and obtaining competitive advantage. But many acquisitions end up as failures for the buyer
Read More »We Got Banned by the NBA. Then We Cashed In.
Last year, the NBA banned start-up APL's innovative basketball shoes and sales took off. Now what? One afternoon last October , Adam Goldston met with his twin brother, Ryan, in their company's Beverly Hills, California offices to draw up marketing plans.
Read More »The Art–and Pain–of the Pivot
Start-up founders don't just wake up one day and decide to launch something entirely different. It's a gradual--and more grueling--process.
Read More »How to Win a Trademark Battle Against a Goliath
By knowing their rights, two small companies made Apple and RIM back down over trademark conflicts. You could do the same. When you think of Apple (AAPL) and Research in Motion (RIMM), it’s probably as mismatched competitors.
Read More »9 Rules for Selling to a CFO
CFOs are paid to see risks and downside.
Read More »Can’t Hire? Rent a College Student
Students need work, and real on-the-job skills. That's just your luck. This start-up hopes to help you find the right matches for your task, and your price
Read More »Eileen Fisher Goes Abroad
Breaking into an international market is time-consuming, and risks becoming a big distraction. What can you learn from how Eileen Fisher did it? I wrote recently about how hard — but also how important — it is to export right now
Read More »Why Debt is the Ghost of Christmas Present
Despite the recent boost in holiday sales, debts past, present and future make it impossible for consumer spending to drive a recovery. The holiday shopping season has begun with a hopeful bang. Americans said they intended to spend more this season, and, so far, there are numbers to back that.
Read More »How to Create a Publicity Stunt
Here's what you need to know to plan a publicity stunt. Plus, David Meerman Scott, who wrote The New Rules of Marketing & PR talks about what the Chilean miners have to do with it. View the video on Inc.com at: http://www.inc.com/video/201112/how-to-create-a-publicity-stunt.html
Read More »Coming Soon: More Cash for Start-ups?
New legislation that could free up start-ups to fundraise online is gaining steam. Here's how it could disrupt traditional capital formation.
Read More »2011 Company of the Year: Evernote
The Company of the Year is rejecting industry trends, getting customers to pay for something that's free, and reinventing the way we remember. Phil Libin remembers the moment he left childhood behind.
Read More »Meet the Paul Mitchell of Poodles
Chris Christensen's $4 million company is growing fast in a business without rivals: Creating and selling high-end products for dog shows.
Read More »More Cash for Start-ups?
New legislation could expand crowdfunding options through websites such as Kickstarter and IndieGoGo.
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