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Having a targeted newsletter with relevant and important information can bring increased traffic to your business. Also, Ryan Paugh, founder of Brazen Careerist suggests creating personal newsletters can have a greater effect. View the video on Inc.com at: http://www.inc.com/video/201111/ask-gerber-crafting-the-perfect-newsletter.html

Lisa Price, the founder of Carol's Daughter, spoke about harnessing star-power of celebrities such as Jay-Z and Will Smith to build awareness of her brand. Lisa Price named her company Carol's Daughter after making a list of things she was and the things she wanted to become.

Rope bridge? Check.

Sara Blakely's company, Spanx, has taken the hosiery world by storm. But it takes more than a great product to disrupt an industry.

What to do when your biggest customer tells you that, essentially, your company is too small for them.

We hired a fee-only insurance advisor to reduce our insurance premiums, and our headaches. It worked. Do you really – and I mean really - understand the ins and outs of your business insurance

You can resolve any ethics dilemma you face by running through this series of questions"and only one of them really matters. Peter Drucker, the late management guru, said: “As to ‘ethical problems’ in business, I have made myself tremendously unpopular by saying, again and again, that there is no such thing as ‘business ethics.’ There is only ethics.” You can solve most ethical dilemmas by running down this checklist, which I've used successfully for 30 years at my company.

Jane Bryant Quinn and Carll Tucker, the married founders of Main Street Connect, operate 52 community news sites in three states, and are looking to roll out a scaleable, profitable hyper-local model across the country. View the video on Inc.com at: http://www.inc.com/video/201111/success-stories-main-street-connect.html

A crazy year for Apple shows no sign of slowing as 2012 approaches--more and more rumors are popping up. We've looked at them with a critical eye for you

Checking in with IBM, comScore, Mercent, and Envirosell to play Cyber Monday quarterback. Or, as IBM's John Squire calls it: "The best day ever." Cyber Monday, which was invented by the National Retail Federation in 2004, was little more than a marketing gimmick until this year

There is a lot of money riding on the daily deals phenomenon.

Can't do doorbusters or sweeping discounts? Brooklyn Industries's Lexy Funk explains small-retail's tricks for profiting big this shopping season. This year's Black Friday and Cyber Monday shopping weekend was a significant boost for U.S.

This and more important news from your Fast Company editors, with updates all day. Spotify To Enable Third Party App Access . Spotify boss Daniel Ek has just revealed his music streaming website will enable third party HTML5 apps to integrate right into the Spotify platform

%excerpt% Read more here: Why Brainstorming Sucks—and How to Fix It

Too much inventory and not enough demand can cripple a business of any size. Let this be your warning. When AMR , the parent of American Airlines, declared bankruptcy earlier this week, few should have been surprised