Home / Professional Development News (page 190)

Category Archives: Professional Development News

Feed Subscription

Amazon’s Fire Kindles A Phone Rumor, Shoots A Missile Into The Smartphone Cold War

According to industry blog Digitimes , Eastern partner manufacturers are expecting an inventory glut in Android-powered tablets after the holiday--exacerbating what may already be an oversupply problem. Insiders are blaming the iPad and the Kindle Fire, and high consumer expectations for Windows 8 tablets arriving in 2012.

Read More »

2012: Where to Start a Business

Sageworks CEO Brian Hamilton discusses which industries are hot and which are not in 2012. The year 2011 has seen a surprising amount of growth and recovery among private companies in the United States, reports Brian Hamilton, co-founder and CEO of Sageworks, which tracks the financial performance of privately-held companies. Sageworks, which also ranked No.

Read More »

Why Big Business Marketing Strategies Won’t Work for You

See why adopting big business branding tactics could actually sink your business. In a recent post, I pointed out that a brand (and it’s ability to drive buying behavior) is mostly based upon the customer’s experience product rather than the marketing activities surrounding it. Predictably, a number of readers – most of whom appear to work in marketing -- countered by citing the handful of huge consumer companies that have highly-recognizable brand names

Read More »

Revitalizing The Muppets Franchise

This month's The Muppets movie tries to reverse decades of brand mismanagement. table p {font-size:15px !important;line-height:1.3em !important;padding:8px !important;} THE FAULTTHE FIX Selling out Some fans balked in 1996, when their beloved Miss Piggy started shilling for Baked Lays, and then again in 2006, when she appeared in a Pizza Hut commercial to sing suggestively about "Cheesy Bites." Kermit's bizarre Ford Escape Hybrid ads didn't fare much better.

Read More »

Build a Killer Website: 19 Tips

If you do it right, your website can be the best marketing tool you have. Ilya Pozin, founder of the Web design firm Ciplex, on how not to screw it up. I’m continually surprised by how many people call my design company with very firm ideas about what they want on their business website and yet, they haven’t thought through some of the most basic questions first

Read More »

New Media Meets Zines In "The World’s First Perfect" Irony

A semi-anonymous writer and editor reviewing others' reviews of indie music parlays blog buzz into actual people in a real-life record store clamoring for copies of his throwback printed product, a zine.

Read More »

How a Kid Shot This Start-up into Stardom

One junior high schooler and his mobile game totally changed the fate of this app development platform. The circumstances may differ, but for successful startups there’s always a tipping point

Read More »
Scroll To Top