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How to Pitch a Risky Investment

By the time you're finished, you'll have them pitching you your own idea. One of our clients is considering a major strategic investment that could help the company become a major player in an adjacent product market

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How to Win Repeat Business

Keep your customers coming back! Tips from Birchbox founders Katia Beauchamp and Hayley Barna on inspiring customer loyalty. View the video on Inc.com at: http://www.inc.com/video/201111/ask-gerber-win-repeat-business.html

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Macy’s Thanksgiving Day Parade

Thursday, November 24 More than 3 million spectators will line city streets for the parade. | Illustration By Jing Wei Balloons may be just a bunch of hot air, but it takes more than that to keep them afloat when they're giant size

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Young, Fast, and on a Mission

Social-media advertising start-up Adaptly is less than two years old and is growing at lightning speed. Its founder thinks it's ripe time to add a social mission.

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An Ad Maestro’s Greatest Hits

Stan Richards is the mastermind behind the biggest independently owned ad agency in the nation. Weve gathered some of The Richards Groups greatest hits, as well as one that missed the mark. Here are a dozen of the best-loved advertising campaigns that came from the shop of Stan Richards, the disciplinarian mastermind behind The Richards Group, the nation’s biggest independently owned ad agency

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Coca-Cola, Nexus Interactive Arts Unveil Digital Waterfall In Ecuador

The soft drink giant teams up with a top production studio to create an immersive experience so vivid you can practically taste it. Cascada means waterfall. But there's not a drop of H2O falling on visitors to the Cascada exhibit in Quito, Ecuador.

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Protect And Attack: Lenovo’s New Strategy

Once an unlikely rival for HP and Apple, Chinese computer maker Lenovo has grown and adapted as quickly as its homeland. Now, with a savvy blend of East and West, it's poised to be China's first global brand. Leading the PC maker's pursuit of new markets, CEO Yang Yuanqing believes in "replaying the chess board" to keep improving

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This Week In Bots: Some Pop, Some Lock, Some Move Robotic

Robot Snake Tintanoboa was a real snake, a prehistoric serpent of biblical proportions--it was over 50 feet long and some of them could weigh over a ton. Thankfully he's long extinct, but to demonstrate the scale and scariness of the beast, artist group eatArt from Vancouver are building a robot version . [youtube Ocyhbij9JYQ] Yes, it really is that big--and eventually destined to have a saddle for a brave rider.

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