Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

%excerpt% Read more: Your Start-up Needs an Engineering Blog

Neuroscience is proving what sales pros have long suspected: Customers decide with their emotions, not their brains. Neuroscience is the study of the nervous system. It's a big deal in the academic world—and it could end up being a big deal in the business world, too

We are living in a new age of austerity . Environmentalism is no longer just a crunchy cause, but also a corporate mandate .

Media companies aren't the only ones in the content-providing business these days.

It is a tragic irony that there are over 3 million open jobs in the U.S. economy today, while over 14 million Americans remain unemployed.

For the fourth year in a row, LinkedIn cofounder and Greylock partner Reid Hoffman is co-leading "Silicon Valley Comes To The UK"

So, you’ve decided to do the startup thing, and you’ve told a few people. Turns out everyone and their dog has an opinion about it, regardless of whether or not they’ve ever been in your shoes. Some are flat-out discouraging you, while others are congratulating you and asking some interesting questions you haven’t yet considered

You could wade through dozens of reviews of the new Amazon Kindle Fire--or let us extract the best bits for you. Here's the most meta version of the story you will read online, offline, and everywhere else, each line taken from professional reviewers, tech bloggers, Tweeters, and Amazon customers. It seems like ages since Amazon introduced us to the $199 Fire at a hectic New York City event, but in truth that was only about six weeks ago

With $9 million in new funding, could lodging-search app Hotel Tonight could disrupt online travel agencies?

OkCupid sold to Match.com for $50 million in early 2011.

If Startup America is to succeed, it needs start-ups to eschew the Bay Area. But there's no shortage of skeptics in the idea a "Silicon Prairie" will emerge

The Stop Online Piracy Act could allow the government and corporations to create website blacklists. That's enraging tech's best and brightest

Members of the Millennial generation say they're ready to start companies, but the soft economy is stopping them. Bad excuse

If you aren't learning enough from the conferences you attend, you're probably making the same mistake everyone else does. Don't. Business conferences often have more choirs than a church

These 15 easy rules will help you ensure that negotiations work to your advantage, and also benefit your customers. Even after you've closed a deal , there's often an all-important last step: negotiating the final terms. With a simple purchase, it's a formality, but when it comes to something complex, like a real-life solution to a complex problem, the negotiating can sometimes be the longest step in the sales cycle.