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Why California’s Cap And Trade Program Is A Big Deal

The state's program will be able to test the theories about whether cap-and-trade reduces pollution without destroying businesses. If it works, expect other states to quickly follow. The U.S

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7 Ways To Build A Brand From Scratch, Inspired By "Playground Sessions"

Playground Sessions is a new music learning system from BBH unit Zag. But its biggest lesson may be in how agencies are approaching new product development. Used to be the best an agency could do is build a rep as a stellar service provider

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Skype’s Huge, New Security Headaches

A team of international researchers led by the Polytechnic Institute of New York University has detected flaws in Skype that puts the privacy of hundreds of millions of users at risk, they say. The research shows that even when Skype users block callers, allow only calls from their contact list, and connect from behind a firewall, hackers can plumb their identities. The researchers confirmed that intruders can use Skype to discover which files call recipients are sharing, and track their whereabouts, too.

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The Dark Side Of Biometrics: 9 Million Israelis’ Hacked Info Hits The Web

Biometrics are the next big thing in government and homeland security. But the recent theft of the personal information of 9 million Israelis living and dead--including the birth parents of adoptees and sensitive health information--could have big ramifications for foreign governments.

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How My Client Became My Partner

After working together as client and vendor, a real estate broker teamed up with his Web services provider to launch a firm that combines each of their best skills. Great business partnerships are often forged out of friendship. Sergey Brin and Larry Page met in college.

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Eat This, Not That: An Energy Star Label For Food

Nutrition labels have a lot of information--too much perhaps. What if the fronts of food packages had a simple, easy-to-understand system that let you know if they were healthy or not? The government's Energy Star label is wildly simple to use; consumers may not know exactly why an Energy Star-labeled product received its designation, but they do realize that it's more energy-efficient than its counterparts

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Inspired By "Facebook Nation," Obama’s Chief Disruptor Brings Startup Culture To The Gov’t

The President's new Chief Innovation Officer, Steven VanRoekel, says America has become a "Facebook nation" that demands increased transparency and interactivity from the federal government. His solution is to make agencies function like lean startups. "Driving innovation and innovative thought across the scope of government is super important," says federal Chief Innovation Officer Steven VanRoekel, who has been working under the radar since his appointment last August.

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Level Up: Gamers Become Scientists By Competing To Design The Best RNA Molecules

EteRNA, the new project from the brains behind FoldIt, wants to create and study RNA molecules to help cure diseases. Turn out if you give a gamer a chance, they can design RNA molecules far better than any computer. There are two ways to become a biochemical engineer.

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Will Groupon Revive IPOs?

Inc.'s Burt Helm talks to Ernst & Young markets expert Herb Engert about the rocky road ahead he expects for initial public offerings. After months of stops and starts, Groupon finally intends to go public. CEO and founder Andrew Mason has begun pitch sessions to investor groups—part of the so-called roadshow

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