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Greenpeace's successful campaign to get the toy company to change its packaging has lessons for future plans to target large companies to improve their behavior: Amp up the humor and go viral. Sometimes it takes humor to make a serious point.

Video game giant Activision is hoping that dozens of plastic toys, that interact with a series of video games on every possible platform, will be a huge success with kids (and their parents). This weekend, mammoth game publisher Activision launched a new franchise, Skylanders: Spyro's Adventure . It's an evolution of the character Spyro the Dragon which debuted on PlayStation 1 in 1998

The Living Building Standard--which requires buildings to create all their own energy and recycle all their own water--is so hard to meet that only three buildings are "living buildings." Two, in the Pacific Northwest, are vying for the title of world's most sustainable. Ever since the invention of the skyscraper, the contest between cities to see who could be home to the tallest building has had a symbolic potency on par with the space race

From faster vaccines to automated traffic reporting, scientists are taking ideas developed in the lab and applying lessons from the startup world about how to turn innovation into business. The National Science Foundation (NSF) funds approximately 18,000 scientists and researchers with nearly $7 billion each year, but much of the research never makes it out of the lab. A big part of the problem is that scientists don't always make the best businesspeople and, as a result, many brilliant ideas that could be spun off into commercial businesses stay buried in prototypes and research papers

With the likes of Whedon, Smith, Groening, Del Toro, and Roth as interpreters, Morgan Spurlock explores what's become a pop culture mainstay in Comic-Con Episode IV: A Fan’s Hope. Commonly, and mistakenly, considered the domain of smelly dudes in freaky costumes, Comic-Con has emerged as the epicenter for pop-culture influence and a hotbed for creativity

The economic value of ecosystems has been calculated as greater than the global gross national product. In the Chesapeake Bay, one bank is creating value and saving wetlands, by making that value a reality.

Breaking news from your editors at Fast Company, with updates all day. AT&T, Verizon, Sprint Report Record iPhone 4S Sales

What if your bike ride to work meant you got free stuff at stores? Recyclebank is going beyond just offering rewards for recycling, giving London commuters fresh incentives to walk or ride.

Setting and cascading goals throughout the organization is vital to achieving company objectives. Before you can expect employees to set goals, however, you'll need to set company goals.

Each of us has a lens through which we see the world, but we have the power to view the world through other lenses.

Joel Greengrass, senior vice president of People at Ideeli, the daily-deals site, has hired 175 people in 18 months. Here's what he learned along the way

Start-up Flowtown, which started out helping small businesses connect e-mail and social marketing, has been acquired by Demandforce. Start-up Flowtown, which started out helping small businesses connect e-mail and social marketing, has been acquired by Demandforce. It's an especially sweet victory because the two-year-old company has gone through several iterations.

To create what will be, you must remove yourself from the constant concern for what already is.

Your life may be long overdue for a change. Can you stop resisting and take the plunge

At a recent Startup Weekend event, an impromptu gathering with young women in tech brought up some interesting questions. My e-mail marketing company, VerticalResponse, recently partnered with Startup Weekend , an amazing event where entrepreneurs get a little over two days to come up with an idea, pitch it to a crowd and work on one of about 20 ideas selected by their peers. Participants choose whether or not they want to participate on any of the 20 teams and they start to solidify the idea of a product