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Book Review: Demand

Authors Adrian J. Slywotzky and Karl Weber offer tips on creating what people love before they know they want it The book: Demand: Creating What People Love Before They Know They Want It, by Adrian J.

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Want to Know What Your Employees Really Think?

Consider staging a Comedy Central-style celebrity roast of your top-selling product. Once a year or so, everyone at our company gets together for a week to hang out, work together, and socialize. Because 37signals consists of 28 people located in nearly 20 cities around the world, these get-togethers are rare—and important

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Why You Should Hire E-lancers

When you dont need a full-time employee to do the task at hand, hire an e-lancer from one of these new companies. Call it the joblet recovery. With unemployment at 9 percent and 2012 looking bleak, many job seekers find themselves adrift in a modern version of the preindustrial piecework economy

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Innovation: A Cheaper Alternative to Kevlar

Novana says it has developed an antiballistic material that is just as tough as Kevlar, but less expensive to make. Tougher Than a Speeding Bullet Kevlar has long been the bulletproof material of choice for military and law enforcement agencies.

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Inc. 5000 Update: Costume Craze

Kate Maloney of Costume Craze finds success selling Halloween costumes. At start-ups, things don't always go according to plan. Take Costume Craze, an online costume retailer based in Pleasant Grove, Utah.

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How to Create a “Weird” Company Culture

How Eric Ryan of Method created a strong culture An offbeat culture and an obsession with product design helped turn Method, a San Francisco-based soapmaker, into a $100 million company. In a new book, The Method Method, co-founders Eric Ryan and Adam Lowry lay out their approach to creating a company in which flash mobs and dance parties are routine occurrences.

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My Favorite Web Analytics Tool

Entrepreneur Andy Crestodina explains how he uses Crazy Egg to analyze web traffic. My partners and I run a Web design and video production firm, so it's essential for us to know how visitors are using our clients' websites. Earlier this year, our SEO partner recommended an analytics tool called Crazy Egg, and now we're huge fans.

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Web Translation Made Simple

The skinny on a new Web-based service that can translate websites into more than 50 foreign languages Looking to take your website global? Smartling aims to help with a Web-based service that can translate sites into more than 50 foreign languages. After setting up an account, select a language and a domain name for the foreign site

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3 Travel Reward Cards

A look at three travel reward credit cards with added perks, like generous sign-up bonuses Amid heated competition, credit card companies are rolling out travel reward cards with added perks, including generous sign-up bonuses. Here are three to consider.

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Finding Workspace on the Fly

During a recent business trip, Tech Trends columnist John Brandon tried out LiquidSpace, a website and app designed to help you find a temporary workspace. I travel frequently for story assignments

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3 Souped-Up Note-Taking Apps

Heres a look at three supercharged note-taking apps for a variety of smartphones and tablets. Bare-bones note-taking apps are fine for making grocery lists. But for business, you need something more robust

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Things I Can’t Live Without: Elizabeth Cutler of SoulCycle

Cutlers favorite things include the Polar Hearth Rate Monitor and Dakines Over Under Bag. In 2006, Elizabeth Cutler and a business partner opened the first SoulCycle spinning studio in Manhattan. Today, SoulCycle has seven studios in the New York City area, and Cutler is preparing to open several more locations in New York and Los Angeles

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A Stylish New Labelmaker

Looking to get organized? Epsons new LabelWorks LW-400 has plenty of design options for creating labels with style. Epson's first entry in the U.S.

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