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Making People Passionate For Toilet-Bowl Cleaners And Other "Low-Interest" Products

Method has proved there is no such thing as a low-interest product category, just low-interest brands. Attracting attention in a traditionally low-interest category like soap or underwear just takes a bit more thought than, say, beer or cellphones. We admit it: We were never passionate about cleaning before we launched Method

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Change Generation: Music Unites’s Michelle Edgar Makes Soul Music

Nonprofit Music Unites founder Michelle Edgar describes her journey from a music-loving magazine intern to Director of Branding for Warner Bros. Music and creator of a charity that gets kids off the streets and into a real studio to record their first songs

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Netflix: Splitting Up Was Always Part Of The Plan

Communication problems aside, Netflix's decision to break apart the business is part two of its plan for the future, a company spokesperson tells Fast Company. Netflix's announcement that it is splitting its DVD service off into an entirely new business may have some wondering if that decision was a reaction to all the negative response to the announcement earlier this summer that it was raising rates on its hybrid DVD-streaming business

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Insert Here: Asking People How They Would Improve Their Cities

A new project from 350.org lets people fill in the blank spots in their city with potential exciting improvements. If you were paying attention in New York this past weekend, you might have noticed signs plastered to telephone poles, buidlings, and fences. They're requesting that something--a green roof, a bike lane, a urban farm--be "inserted" at the site

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Why Reed Hastings Should Be Applauded For The Netflix Split

By now you probably know that Netflix is splitting its business into two parts: its digital streaming business (retains the name Netflix) and its DVD mailing business, which was its original business (to be called Qwikster). If you haven't read Reed's explanation of this split make sure you read it (of course, after you're done with this post here . It's simply brilliant.

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Another Reason Microsoft, HP, and Dell Are In Trouble

It's not just the so-called "Post-PC" era that is kicking the backsides of Microsoft, HP, and Dell; it's the dramatic shift in the server market too. While Microsoft continues to dominate the enterprise server market with 71 percent of new sales worldwide (according to second-quarter figures for 2011), the Web server market is a different story.

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Verenium’s Plan To Clean Up The Fracking Industry–While Still Fracking

The toxic gas extraction isn't going away any time soon, but a new company has developed an enzyme that cleans up at least one of the poisonous problems of the process. There's no denying that hydraulic fracturing ("fracking") is a dirty business. The process can pollute groundwater with toxic chemicals, potentially cause earthquakes, and release methane (a potent greenhouse gas) into the atmosphere.

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How Mobile Adoption Changes The Game For Web [VIDEO]

There are over 5 billion mobile subscribers in the world. I have no idea how many of them get the internet on their phone, but each day brings new advances in cheap hardware, bandwidth, and services.

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Innovation Tips From Nonprofits

What can your business learn from the innovative ways nonprofits operate today? We've tapped the best ideas and business strategies from seven nonprofits. What good could possibly come from one person giving one dollar at time

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