After achieving meteoric success with his buy-one-give-one model of shoe retailing, the Toms founder is reflecting on what other businesses can do to give back--and even giving back a little more himself.
Read More »Category Archives: Professional Development News
Feed SubscriptionEntrepreneur-Sourced Ideas For Reducing Barriers To Business Creation
Back in the 1910s, my Grandpa Jack was working in a shoe store, but he had bigger aspirations. So, he put a few machines in the back of the store and made socks and stockings on the side. As business picked up, he started building his own textiles factories, one of which I worked at during college.
Read More »Can Fantasy Football Hurt Productivity?
Some 21 million U.S. workers play in fantasy sports leagues.
Read More »Obama’s Big Gamble over Small Business Job Growth
How can Obama have the biggest impact when he speaks to Congress about job creation Thursday evening? It’s hard to overestimate the delicacy of the challenge President Obama faces in his speech Thursday night to a joint session of Congress
Read More »Giving Up on Twitter
If you're ready to throw in the towel on Twitter, take a closer look at what you'll be missing out on. The other day a friend who is trying to establish herself on Twitter told me that she was giving up. She just doesn’t get it and doesn’t know what to say, she told me
Read More »Do a Good Deed to Get a Good Deed
Everybody loves to do good. Here are four steps - and a few creative ideas - to kick-start a cause marketing campaign for your business. If your company is giving back in one form or another, then good for you! Our communities need our help above and beyond the fact that we're creating jobs.
Read More »Celebrity Lessons in Selling
What can Justin Bieber teach you about optimizing your sales strategy? Baby, ooh: quite a lot. The television host, producer, and philanthropist is famous for sticking to her brand.
Read More »A Non-Exhaustive Read On Fighting Decision Fatigue
Want to plan your day, your meetings, and your commute better? Factor in how your body and brain may make bad decisions after being worn down from making the right moves earlier in the day. Did you read that weighty, informative article on "decision fatigue" in The New York Times magazine last weekend
Read More »The Power of Women in Business
Count Me In founder Nell Merlino rings the opening bell to raise awareness of the power of women in business. Standing above the New York Stock Exchange trading room looking out at a sea of mostly men Friday morning, Nell Merlino was reminded of a breakfast she had in 1993 in the same room
Read More »5 Tips for Cutting Fuel Costs
Whether you have a few company cars or a fleet of several dozen trucks, you can save money on fuel by making minor changes to your operations and driving.
Read More »NYC’s MTA Takes The 2/3 Train To Yesteryear For HBO’s "Boardwalk Empire" Campaign
New York commuters can ride a vintage 1920 train in September, compliments of Nucky Thompson. The MTA is going older school than usual starting Labor Day weekend, compliments of your favorite lovable crime lord, Nucky Thompson. As part of the “Compliments of Nucky” campaign promoting the September 25 return of period drama Boardwalk Empire, HBO is putting a vintage 1920s train back on the track on New York's 2 / 3 line (Nucky refers to the show's central character, played by Steve Buscemi).
Read More »Fake TabCo Borrowed Lessons From "The Wire" To Mask A "Battered" Brand
[youtube _z1bwFD9bug] A number in the "very high six figures." That's how much it cost TabCo to run its recent eye-grabbing campaign, pitched to reveal a revolutionary innovation in the tablet PC market, according to Jonathan Bloom CEO of McGrath Power, the firm that ran it. That amount is a measure of the bet the tablet is placing on its new product, and also a guide to the complexity of the entire process--but that's just the start of it
Read More »The Made For Good Model Of Successful Cause Marketing
Cause marketing has been proven to boost sales, engagement, and customer loyalty, but are the new models of embedded generosity a passing fad or the new fundamental?
Read More »This Week In Bots: Space Droids, Dog Droids, Chatting Droids And Farming Droids
Do Astronauts Dream of Electric DEXTREs? Potentially evoking creepy memories of external circuit failures from the film 2001, an important circuit breaker aboard the ISS recently popped and had to be replaced. The thing is, it sits in an electronics sled outside the ISS, and would've necessitated an astronaut to perform a spacewalk to fix it--but this time the Canadian-made DEXTRE performed the task entirely by remote control, with mission controllers runnning the operation from Houston while the astronauts aboard the station slept
Read More »Razoo, The App That Helps You Fundraise Without Ever Touching Money
Collect donations and send out automated updates over social media, all from the comfort of your phone. All of us have, at one point or another, decided to help out a charity or organization by raising money. Maybe you're doing a marathon to support cancer research, or a bake sale for disaster relief
Read More »