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Get Closer to Key Customers

What are you doing to maintain and strengthen your relationships with your key accounts? In the old days, you developed relationships with customers through shared experiences. Golf, hunting, fishing, sporting events, meals–all bonding opportunities.

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4 Ways to Make Your Start-up Stand Out

Here's how to be seen as a one-of-a-kind true original. Even if you're not. Here's a dirty little secret about entrepreneurship: Almost everything has been done before—and if it hasn't, and you come up with an awesome, unique new venture idea, chances are you'll quickly find me-too competitors nipping at your heels.

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Set Achievable Goals; You’ll Win

Here's why, if you want to get to $500 million, you should set your goal at $450 million. I have a non-standard philosophy on goal setting.

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Don’t Promote from Within; 5 Reasons

Why looking for new hires outside your company can be best even for those on the inside. Many people will tell you that growing and nurturing your own talent is the best way to build a great company with consistent values. I disagree

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Better Online Customer Service

Perfect your customer service, and your retention. Tips from Scott Gerber, founder of the Young Entrepreneur Council, and Angie Hicks, founder of Angie's List.

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How to Find a Chief Marketing Officer

The role of the CMO has expanded dramatically, making it almost impossible to find the right one for your company. As you have probably learned by now, finding C-level executives for a young company is pretty hard

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Marketing Road Map: 9 Essential Steps

How to spread the word when you're new to an industry, don't have a big budget, and have few people to help you do it. If you're like many start-up founders I know, you’re on a limited budget , have limited manpower, and you're working in an industry that's new to you.

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In JOBS Act, Everyone’s a Winner

The crowdfunding provisions have more than enough protections for investors, and they'll give entrepreneurs the capital they need CrowdFund investing (aka equity-based Crowdfunding) is about to become the law of the land. Opponents have spent months screaming about how it would be an open invitation for investment fraud and a menace to small investors if it passed.

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Do You Know Your SWOT?

The key to survivalwhether it be in the "real" world or the business worldis to know your SWOT (Strengths, Weaknesses, Opportunities, and Threats). According to the U.S. Small Business Association, roughly 50% of all businesses fail within their first year

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The 9 Elements of Highly Effective Employee Praise

Step 1: Lose the Employee-of-the-Month program. (No one cares about it.) Here's the recognition your staff really deserves. Here’s a fun exercise: Think about an old boss you didn't like.

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