Philippe Matthews Show Guru Advice, Author Reviews, Tech Reviews, Entertainment News

Responding to criticisms that its ratings can be meaningless and easily gamed, the USGBC is introducing new rules so buildings must continually recertify and measure their energy use against their neighbors.

When will a computer finally understand sarcasm? Seth Redmore of Lexalytics gazes into the future of text analysis and machine intelligence. The next guest in our futurist series, Crystal Ballin’ , is Seth Redmore, VP of Product Management at Lexalytics , a major player in the realm of text and sentiment analysis

Long hailed as the genius behind the best naturopathic facials in New York, with a client roster that includes Julianne Moore, Rachel Weiss, and numerous beauty editors around town, Joanna Vargas is the secret weapon of VIPs, celebrities, and professionals in New York City. Style.com calls her “the queen of the naturopathic facial” while Vogue, Allure, and endless magazines and blogs have praised the nearly magical touch she brings to the craft.What a thrill it was, then, when I got a call to help the skin care diva rebrand her already successful salon. Jump forward 18 months, and we were then in the next phase of growing the brand: developing a world-class luxury brand for her own skincare line.

Microbes are everywhere, and most are harmless. But tightly sealed buildings--like hospitals or offices--create places where only dangerous bugs survive

Here's a title Google isn't likely to be trumpeting anytime soon: No. 1 target of mobile hackers. Malware aimed at Android mobile devices jumped a whopping 76 percent in just three months, found a new report.

A slogan is the most important advertisement a company can have. Follow these five tips and you'll have an excellent tagline in no time. A slogan longer than a single word should fulfill at least two of these three criteria: It should have a rhythm, it should rhyme, and it should have a ring to it.

Gene Gray, president of Innovative IDM talks about the challenging decision he made to survive the recession and the need for balance between work and home.

I remember when SEO first "hit." I had been at an online publishing company for about a year, and while there was always some attention paid to on-page optimization, I'd hardly call what we were doing a strategy. It soon became clear, however, that this new focus on SEO would end up changing the way we did pretty much everything. The first shoe to drop?

There aren't very many hydrogen cars on the road these days, but there might be soon. And when there are, it will be possible to take the dirty water from your toilet and turn it into fuel. Wastewater--the stuff that goes down the toilet when you flush--is often treated and used for everything from creating artificial snow to watering golf courses.

Google 's Eric Schmidt was visiting the other side of the Atlantic this weekend, and during his speaking engagements he waxed lyrical about Google TV. Very lyrical. He pronounced, "Virtually all the television manufacturers on their very high end will eventually adopt Google TV." He also suggested a five-year timetable and then revealed that Google TV will be getting its British debut in about six months.

Craftsman is sending an un-handy man into the wild. His survival story depends on tools both physical and digital. It’s a poor workman who appears in a new reality-based campaign for Craftsman.

Some ideas are crazy. Some are underdeveloped. Some will fail

Car sharing isn't new, but what if it was your car that was being shared? A new crop of peer-to-peer hourly car rental companies are popping up--can they gain traction

Lightbank , the venture vehicle created by Eric Lefkofsky and Brad Keywell of Groupon fame have just pushed $4 million of funds, one of its biggest investements thus far, into E la Carte --makers of the Presto dedicated restaurant tablet devices. Lightbank is betting that in a newly iPad-invigorated world, dedicated single use tablets will sell and will be more readily adopted, perhaps even sought out, by public-facing businesses. Presto was dreamed up in 2008, and it's currently in use in around 150 restaurants in the Bay area.

In a month, the fastest solar cars will meet in Australia for a 14-hour race to determine the speediest sun-powered vehicle. After a disappointing finish in 2010, Stanford's team thinks they have what it takes