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7 Brainstorming Techniques

Want to encourage creativity amongst your team? We asked CEOs, creative writers, and a comedy instructor, their tips for drawing out good ideas.

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A Simple App Helps You Avoid Red Lights, Saving Gas and Emissions

Using a network of smartphones mounted on car dashboards to help avoid stopping, SignalGuru can keep drivers from idling, the most fuel consuming--and frustrating--part of driving. Traffic lights are a necessary nuisance, but they're also incredibly bad for the environment. Idling vehicles in backed up traffic soak up fuel, and are a source of needless emissions

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Introducing the LED Bulb That Costs Less Than $15

The knock on LED bulbs has always been their incredibly high price point. But the new Definity bulb has a price so low, it may get people to make the switch. They may cast a warmer glow than CFLs, but LED bulbs are still a long way from becoming energy-efficient incandescent bulb replacements.

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Grant Morrison Reinvents Superman, Can He Rescue DC Comics?

An exclusive page from the DC Comics reboot of Action Comics shows a more human Superman as envisioned by veteran auteur Grant Morrison. It's the most iconic title in the DC Comics canon. When the original Action Comics #1 debuted in 1938, it featured the first appearance of Superman and is regarded as the first superhero comic

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Google Mixes Media In The Mobile Ad For Its Search App

To promote its search app, Google goosed the mobile display ad form with rich media and 3-D printing. Today's mobile display ad just can't handle tomorrow's tech, which powers Google 's search app.

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