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Mobile Websites on the Fly

Looking to build a mobile presence, without building an app? A new DIY service called Duda Mobile lets you customize your website for a variety of mobile devices, including iPhones, Android phones, and BlackBerrys, simply by pasting in your site’s URL.

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A.K. Pradeep, Mind Reader

Tackling the topic of neuromarketing for Fast Company magazine, our author finds himself talking to the CEO of top neuromarketing firm NeuroFocus, and wonders how much can Pradeep really tell from his brain scan. I'm in a ballroom inside New York's Marriot Marquis at the 75th annual Advertising Research Foundation conference, meeting with A.K. Pradeep, founder and CEO of NeuroFocus, a Berkeley, CA-based research firm that analyzes brain waves to reveal what consumers really want.

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Rock Steady

Architect Gisue Hariri shares the items she can't live without. .caption {color:#666;font-size:12px;} .caption img {padding-bottom:2px;} .boxxy {display:inline-block;width:280px;border:none;margin:6px;vertical-align:top;} Photo by Ryan Pfluger To make architectural statements, Gisue Hariri employs digital technology and modern materials--but the Iranian-born architect, who runs the New York firm Hariri & Hariri with her sister Mojgan, looks to ancient sources for inspiration

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NASA Flying Into Space Commercially With Virgin, For The Very First Time

We knew Virgin Galactic had hopes of using its capacious SpaceShipTwo-class reusable spaceplanes for more than just joyrides into zero-g, but NASA's new contract with the fledgling space company is a milestone for the entire business, as well as Richard Branson's wackiest venture. As Virgin notes, "this arrangement marks the first time that NASA has contracted with a commercial partner to provide flights into space on a suboribtal spacecraft." The decision came out of NASA's Office of the Chief Technologist, source of some of the most paradigm-changing pieces of news from NASA recently, and it's technically a further step in a program that's already seen NASA technology flights on low-altitude rockets

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Pixazza Photo Tagging Sells The Big Picture

Every picture on the web can (and might) become an interactive advertisement. span .color {color:#f7df45;} .caption {font-size:11px;color:#666;margin-bottom:15px;} .caption img {padding-bottom:2px;} #wrapper {margin-left:auto;margin-right:auto;width:600px;} #wrapper .boxxy {display:inline-block;vertical-align:top;width:160px;padding:5px;} #wrapper .boxxy p{font-size:12px;font-family:arial;line-height:1.2em;text-align:center;} .cap {text-transform:uppercase;font-size:11px;} Luminate Cameron Diaz paused for a camera in Moscow, and because no ho-hum celebrity moment can go undocumented, the evidence landed on the gossip site Just Jared

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Generating Electricity From Buried Carbon

Jamming carbon deep underground has long been a proposed solution to our emissions problems, but it's expensive and rarely used. Now we can use the Earth's heat to make that gas work for us. Geothermal power production and CO2 storage are both well-known practices in the energy world: one generates power from thermal energy that is generated and stored in the Earth, and the other is used to store CO2 from coal-fired power plants (or other dirty industrial plants) to prevent the greenhouse gas from entering the atmosphere.

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Ralph Lauren’s $13 Billion Bet

David Lauren is turning his father's empire into a digital leader--and shaking up the fashion industry. Photo by Francois Dischinger D avid Lauren was racked with anxiety. It was 2 a.m

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LinkedIn’s Algorithm Taps Talent Graph, But Still Needs Human Touch

Imagine if your prospects for beating the 9.1% unemployment rate depended not on a meticulously crafted cover letter and résumé, but on a complicated algorithm that helped companies determine the best matches for open jobs.

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A Portable Urban Farm, Made Entirely Of Milk Crates

Using one of the city's many stalled construction sites as a home, the farm of New York's Riverpark restaurant supplies the kitchen with fresh produce, without having a permanent home. Savvy urban restaurateurs from New York to California have recently discovered that growing their own produce, whether on a rooftop farm or a neighboring site, is easier than trekking to local farmer's markets or buying from local suppliers--and it provides lots of publicity. When Sisha Ortuzar and Jeffrey Zurofsky, partners at the popular 'wichcraft chain, decided to open up a new restaurant, they too sought out their own farm space.

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Rags2Riches Empowers Impoverished Women To Turn Recycled Scrap Into Haute Couture

Sick of being paid tiny wages to make crafts, Reese Fernandez-Ruiz started an organization to get famous designers to give her work cachet, and started helping get local craftswomen out of poverty. Reese Fernandez-Ruiz was teaching children math, science, and reading skills in Payatas--one of the Philippines' biggest dump sites--when she noticed something: local mothers were making foot rugs out of scrap cloth that was furnished to them by a group of middlemen, who got the cloth directly from a factory and retrieved the finished products to sell

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