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Thinking of Firing an Employee Over a Tweet?

The short answer: When you're prepared to accept it's a risk. Should you —can you?—fire employees for complaining about work-related issues online

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The Best Start-up Advisors Are in the Trenches

One of the perennial pieces of advice I get as a new entrepreneur is to put together a board of advisors or get a circle of mentors. I’ve found this doesn’t really require well-connected folks with the word chief in their titles. What I really benefit from is practical advice on how to do things I don’t know how to do

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When Things Go Viral

BuzzFeed founder and CEO Jonah Peretti talks about how an email exchange with Nike led to his idea for promoting social content throughout the web.

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4 Cool Help Desk Tools

It's no secret that part of your customer service and help desk strategy can be handled more efficiently using programs and web-based software. With so many to choose from, here are a few we recommend. Chris Selland, vice president of sales and marketing for Terametric says because GetSatisfaction is easy to use and inexpensive, Terametric uses it as part of its Optimizer for Twitter product, which enables social media marketers to measure many aspects of Twitter marketing campaigns

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Whole Foods’ Ramadan Marketing Headaches

Whole Foods is encountering a not entirely unforeseen headache during their first Ramadan marketing campaign: Pressure from anti-Muslim bloggers and internal dissent at their company. A pioneering Ramadan marketing campaign at Whole Foods has turned into a headache thanks to a handful of vocal anti-Muslim bloggers. The Houston Press leaked an internal company email claiming “it would be best” if Whole Foods did not observe Ramadan in-store, leading to widespread blowback from angry customers who supported the promotion.

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7 Tips for E-mail Marketing

Crazy-busy people read their e-mail with their finger on the delete key. Sales strategist and author Jill Konrath shares her guidelines to increase your e-mail prospecting success

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7 Financial Mistakes to Avoid

Running a business should earn you an honorary degree given all you will learn, says Brian Hamilton, the co-founder and CEO of Sageworks. We live and we learn

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