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How to Launch a Viral Marketing Campaign

Bootstrapping start-ups are rethinking their traditional advertising budgets in favor of viral marketing, but are they just chasing their tails? Experts weigh in. Jeffrey Harmon laughs when he hears the question, "how do you create a viral marketing hit?" Harmon, who gained fame for parlaying $500 and an idea for a funny video into millions of YouTube views and the world's most popular tongue cleaner, understands it's not quite that simple

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Improving Employee Benefits

n-Link Corporation founder Sandra Green discusses how creating an employee stock ownership plan gave her employees more incentive to stay at their current jobs.

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Netflix Hits 25 Million Subscribers, $789 Million Revenue, Responds To Price Backlash

The numbers for Netflix's second quarter are in, and despite recent criticism, the company's not too far from hitting its mark. Subscriptions are up by 1.8 million, to more than 25 million global subscribers, an increase of 70% year-over-year, while global revenue hit $789 million, a 52% uptick from the same quarter last year--though slightly less than the $791 million analysts had expected

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Examining Oslo Terrorist Breivik’s Internet Trail

Oslo terrorist Anders Behring Breivik's extensive Internet presence gives us a look inside the inner workings of a madman. Meet a young man obsessed with Muslims, liberals, commercial techno music, and World of Warcraft. Oslo terrorist Anders Behring Breivik, like most nutjobs, had a substantial Internet presence.

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The Latest Feats From Filmmaker Robert Rodriguez, Hollywood’s Stealthiest Innovator

Robert Rodriguez was doing 3-D way before it was cool. Now he's testing out a whole crop of moviemaking experiments, including "Aroma-Scope" for his latest Spy Kids installment, and a remake of animated fantasy "Heavy Metal." Robert Rodriguez is like the filmmaker’s version of Cool Record Store Guy . Whatever it is other directors are into now, Rodriguez was into way before anyone else was into it.

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8 Tips for Business Partnerships

So you've found a business partner to help make your idea a reality. Be sure to ask yourselves these eight questions before incorporating. Given the unstable job market, and the risk of going it alone, many people are currently seeking to start businesses together.

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Can Going Small Help You Grow?

Chef Zac Pelaccio and partner Rick Carmac already have a stable of successful eateries serving tasty, Southeast Asian-influenced fare—three Fatty Crab locations in New York City and the Virgin Islands and two Fatty 'Cue posts in Brooklyn and the West Village. But the pair's most recent venture is considerably smaller: Four Fatty Snack and Fatty 'Cue kiosks in New York City's Financial District, Battery Park, and around Central Park. Carmac tells us about the decision to start smaller outposts

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Comcast Shapes Up Its Streaming App To Try To Catch Up With Netflix, Hulu, HBO Go

Comcast, the largest cable operator in the U.S., may also be the last cable operator of its size in the U.S. to significantly tune up its streaming service for the iPad, iPhone, and iPod Touch. But today the company starts playing catch-up with a revamped Xfinity TV app.

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