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The pressure to discount can be overwhelming. These conversational tricks can help you push back

Tips from Scott Gerber, founder of the Young Entrepreneur Council, and Arjun Arora, founder of ReTargeter.com, an ad serving company.

Dealing with the unexpected is part of running a startup. But that's no reason to get blindsided

%excerpt% Read the original here: Could You Survive a Family Business?

Seven things you can do to convince potential customers your site isn't a fly-by-night operation. Nobody in the world hesitates about making online purchases from Amazon, iTunes, or Dell.

Unleash your worker bees. The power of swarms and cooperation to attack business problems.

If your beta product isn't ready for prime time, the last thing you need is attention from the media. As someone with a marketing background, I've always been overly zealous to make noise about what I'm working on even before the product is entirely ready for public consumption

Youve decided to sell your business.

Oftentimes when people ask me what I do for a living and I tell them I work in advertising, they ask, “Don’t you wish you got to be an ad man in the golden era, like on Mad Men?” I usually smile and respond with “What makes you think the golden era was 40 years ago? We are living in the golden era right now--the most exciting and unpredictable time in marketing history." We are witnessing a complete social transformation. The entire industry has been flipped on its head

Olga Vidisheva, founder of newly launched Shoptiques, an online boutique aggregator, explains how her start-up plans to disrupt the world of fashion. Gilt Group may have redefined the discount shopping experience for shoppers seeking high-fashion labels such as Marni and Prada, but Olga Vidisheva, the 26-year-old founder of Shoptiques, thinks her start-up can disrupt the $20 billion boutique shopping industry. The site, which officially launches today (it has operated in beta for several months), is essentially a retail aggregator—boutiques from around the world apply for "shelf space" on the site, and revenue is shared among the the two parties.

How an emotional investment leads to a physical purchase, and why iPhone apps are Gillette 2.0. When I first began shaving at the tender young age of 16, I chose a Gillette razor. It seemed far cooler than my father’s buzzing electric shaver.

Tech geeks are moving from coffee shops to Speak Easy, a new trend in co-working spaces. Entrepreneurs and tech geeks have a new brand of co-working space that feels more like a Moose Lodge than an office space.

Is that deal dead or alive? Here's how to spot, kill, or just avoid these time-wasters

A common-sense approach to building a company culture of engagement.

[twistage 8369d92277f1f] Want more great ideas from top entrepreneurs? Our cameras were at SXSW; check out more videos on 30SecondMBA .